Storytelling Power: Secrets for Exceptional Communication

Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction.

• Use compelling stories to appeal to listeners’ emotions and drive your points home
• Relay information in an experiential manner for greater impact and understanding
• Make a more powerful impression in meetings and presentations
• Win over, influence and gain the trust of clients, customers and colleagues
• Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach

• Developing the mental agility to alternate between objective (facts) and subjective (storytelling)
• Building a bridge of trust with your listeners to carry your facts, proof and benefit messages
• Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you're thinking
• Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
• Developing, testing and telling stories that suit the situation

Learning Objectives

• Tell the Story Like You Speak–Natural and Relaxed
• Make It Personal and Easy to Relate To
• Keep It Concise–Omit Unnecessary Detail
• Be Honest and Transparent
• Tie the Story to the Purpose of the Event

Leadership Through Storytelling

• Identify the New Methods of Leading Through Storytelling
• Describe How to Lead Through Leadership Storytelling
• Describe the Differences Between Impact and Influence

Designing a Strong Story

• Apply the SPAR Model of Storytelling
• Practice the Techniques for Storytelling

When and How to Use Storytelling

• Identify When to Use Storytelling
• Describe the Elements of How to Tell a Story

Story Origin Resources

• Identify Where Stories Come From
• Describe the Six Types of Stories

Storytelling Hints

• Identify the Best Practice Hints for Being a Good Storyteller
• Describe the Advantages of Storytelling in Leadership

Putting It All Together

• Create a Story Using My Story Grid
• Create Future Repository of Stories Using All Learned Tools

Download Extended Seminar Outline PDF