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Survey: Simply Doing a “Good Job” Is Not Enough in Today’s Rapidly Changing Workplace


Edward T. Reilly, President and CEO of American Management Association (AMA), announced the results of a new survey conducted by the organization showing that U.S. executives are looking for workers with more critical skills. The ability to think critically, solve problems, innovate, and collaborate are highly valued at every level within the organization.  Moreover, three out of four managers and executives surveyed say these skills will become ever more important in the fast-paced, competitive global economy.

The Need for the Four Cs
AMA conducted the “Critical Skills Survey” online in December 2012. Of the 768 managers and executives who responded, most say that the four Cs—critical thinking, communication, collaboration, and creativity—have been articulated within their organizations as priorities for employee development, talent management, and succession planning. In fact, the majority agreed that their employees are measured in these skills during annual performance appraisals and that job applicants are assessed in these areas during the hiring process.

Room for Improvement
Unfortunately, though, more than half of the executives surveyed reported that there is significant room for improvement in these competencies among their employees. Executives admit that the majority of their workforce is average—or below average—in communication skills (62%), creativity (61%), collaboration (52%), and critical thinking (49%).

According to Edward Reilly, American Management Association is working to help thousands of companies train their employees in these critical skills. “We believe that critical thinking, communication, collaboration, and creativity are the keys to keeping up with the relentless pace of change that confronts all businesses and their employees as we push forward in the global economy. Each year tens of thousands of people throughout the world take our courses to improve these skills.”

For more information on the “AMA 2012 Critical Skills Survey,” visit: http://www.amanet.org/training/promotions/AMA-2012-Critical-Skills-Survey.aspx

AMA Business Boot Camp
Reilly is the editor of the newly published book AMA BUSINESS BOOT CAMP (AMACOM, 2013), which serves as a crash course in developing these essential competencies. The book contains proven techniques and tactics, helpful tools, innovative ideas, interactive exercises, and self-assessments, as well as the expert guidance of AMA’s outstanding faculty and authors.

About AMA
American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and live online seminars, e-learning programs, webcasts, webinars, podcasts, corporate and government solutions, business books and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.

Visit AMACOM Online at http://www.amacombooks.org/

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.