Design Thinking: A Customer-Centric Process for Rapid Innovation

Learn a low-cost and low-risk method to generate business solutions.

What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly? Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.

Seminar Number: 02034

In a Classroom
Your Company Location

Course Scheduling & Pricing

Who Should Attend

Business professionals in any functional area or role associated with revenue growth.

Classroom2 Day(s)
1.2 CEU, 6 PDU, 12 PHR, 12 SPHR

Overview
How You Will Benefit
What You Will Cover
Outline - Classroom
Credits

What if you could create radical solutions that could stimulate an emotional response? Better yet, what if you could do so rapidly?

Experimental, collaborative and holistically innovative. That’s design thinking. It’s a mindset for success. It’s for anyone who wants to see infinite possibilities and turn problems into solutions. Putting the customer front and center, design thinking offers a strategy for successful companies to be more agile and innovative. Using a proven process to drive innovation, you will work in small teams to visualize outcomes and challenge assumptions. You’ll learn a proven, repeatable, creative and collaborative problem-solving method that you can use to reframe problems and generate more rapid, empathetic and innovative products and services.

Understand how design thinking can improve organizational and personal performance
Embrace uncertainty and develop an experimental mindset to iterate quickly
Create a new process and attack problems from a completely new angle
Convert ideas into customer value and market opportunity
Release your group’s creative thinking and sharpen critical analysis
Create more progressive and practical solutions for real-world problems
Balance constraints and technical limitations with customer preferences
Develop design thinking to foster collaboration across functions of the organization
Learn how to use a repeatable process to drive rapid innovation

Integrating design thinking into the fabric of your organization’s culture
Adding design thinking tools and templates to help your work groups ideate solutions
Developing a more collaborative and iterative style of work for groups/teams
Understanding the drivers and inhibitors of innovation
Learning the importance of stakeholders and interpreters
Leading collaborative problem-solving testing
Learning to envision and design collaboratively with visual imaging
Mapping stakeholders and the complex network of beneficiaries
Understanding the social-psychological aspect of user experience
Exploring formal methods for usability testing to form customer behavior and emotional response
Presenting your vision and inviting buy-in through compelling storytelling
Fostering an organizational climate for innovation

Learning Objectives

Understand How Design Thinking Can Improve Organizational Performance
Embrace Design Thinking to Create Your New Competitive Asset
Learn How to Convert Ideas into Customer Value and Market Opportunity
Sharpen Your Creative Thinking and Critical Analysis Skills
Create More Progressive and Practical Solutions for Real-World Problems
Balance Real-World Constraints with Technical Limitations and Consumer Preferences
Develop New Ways to Collaborate Across All Functions of the Organization
Learn How to Use a 10-Step, Iterative and Repeatable Process to Drive Rapid Innovation

The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

Talent Triangle PDUs

[L] 6

Classroom Schedule

6 Sessions Available

$2,745.00 Non Members
$2,495.00 AMA Members
$2,363.00 GSA

Date

Sort

State

Date	Duration	State	City	Zip
2019-08-22 2019-08-23 Aug 22, 2019 - Aug 23, 2019	2 Days	IL	Chicago	60601 Chicago	Register Now
2019-09-09 2019-09-10 Sep 9, 2019 - Sep 10, 2019	2 Days	DC	Arlington/Washington	22202-4807 Arlington/Washington	Register Now
2019-10-14 2019-10-15 Oct 14, 2019 - Oct 15, 2019	2 Days	GA	Atlanta	30309-7705 Atlanta	Register Now
2019-11-18 2019-11-19 Nov 18, 2019 - Nov 19, 2019	2 Days	CA	San Francisco	94103-3156 San Francisco	Register Now
2019-12-18 2019-12-19 Dec 18, 2019 - Dec 19, 2019	2 Days	NY	New York	10019 New York	Register Now
2020-03-02 2020-03-03 Mar 2, 2020 - Mar 3, 2020	2 Days	IL	Chicago	60601 Chicago	Register Now

2745.00 $