Content Design Methodology

What every Total Professional needs

AMA’s Total Professional competency model classifies the knowledge, skills and abilities needed to meet the performance demands of the current and future business climate. The model identifies the professional competencies needed for continuous development across all levels—individual contributors, frontline or mid-level managers, and senior leaders.

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  1. Professional Effectiveness

    Mastery of personal awareness and interpersonal skills, enabling individuals to manage themselves and communicate their brand and message.

  2. Analytical Intelligence

    Application of systematic thinking, analysis, and data interpretation to support organizational objectives.

  3. Business Acumen

    Understanding of business operations at the financial, functional and strategic levels and the maintenance of a customer-focused approach.

  4. Relationship Management

    Ability to establish and maintain professional relationships to support strategic goals and a culture of trust and collaboration.