Business Communication Certificate Program

Apply well-honed communication techniques to navigate common work challenges. This distinctive certificate program incorporates skill practice, role-play activities and real-time feedback to help you take your communication skills to the next level. Using real-life workplace scenarios in a supportive environment, you’ll practice communicating with authenticity and clarity as you choose the best way to communicate the message you want to convey. You’ll be challenged to step up and be seen—and analyze how you view and respond to people.

To fully utilize and feel comfortable with the new voice you’ve discovered, you’ll finish the program by engaging in a capstone activity where you’ll apply the concepts and skills you’ve learned to a real-life scenario.

Added bonus: You’ll also receive an exclusive AMA certificate in recognition of your completion of this program.

• Communicate with poise and clarity
• Learn how to build connections that foster trust and rapport
• Build commitment, consensus and collaboration throughout your organization
• Tailor your communications to gender, generation and position
• Tap into the power of your own communication style to get the results you want
• Apply skills to connect and engage with audiences, whether in-person or across a digital divide

The Power of Self-Awareness and the Importance of Perception

• Understanding yourself, your audiences and the power of perception
• Identifying your communication style and its impact 
• Identify others’ types and how style differences impact communication
• Using style knowledge to identify flexing strategies

The 3 Vs of Communication – Vocal, Verbal, Visual

• Understanding how each of the 3 Vs affects perception
• Demonstrating how non-verbal behavior affects perception
• Applying communication planning to each of the 3 Vs

Effective Listening and Building Rapport
Authentic Communication and Influence

• Linking authentic communication with style awareness and effective influencing skills
• Flexing your style to influence others
• Demonstrating authentic communication to influence another by incorporating style flexing and the 3Vs

Creating Impactful Messages for All Communication Methods

• Practicing a conversation using the 5 Key Skills worksheet
• Customizing messages to your audiences and communication modality

Storytelling: A Powerful Influencing Tool

• Using storytelling to improve rapport and influence
• Identifying stories and utilizing the principles of effective storytelling
• Developing and telling an “I Know What You’re Thinking” story
• Improving your ability to connect with and influence others through storytelling

 Business Writing

• Writing to influence others
• Organizing your writing to accomplish your purpose
• Using visuals to enhance reader understanding
• Practicing effective writing
• Applying an editing process to improve your final product

 Presentation Skills

• Identifying critical elements of exceptional presentations
• Describing the types of presentations and different modalities
• Fostering audience engagement during different types of presentations
• Applying best-in-class techniques for managing presentation anxiety

Communication Behaviors – Capstone

• Exhibiting confidence and competence in applying skills and techniques of effective business communication