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Assertiveness Training

Gain more confidence, decisiveness and respect with assertiveness training!

In this training seminar, you will learn powerful assertiveness training exercises for improving your assertiveness skills to help you deal with conflict at all levels in the organization, discover techniques on how to be an assertive communicator, acquire ways to handle receiving and giving feedback and address business etiquette when professionalism and assertiveness are required. You’ll assess your areas of strength and growth in this critical skill, understand how social styles affect assertive behaviors and benefit by learning steps for conflict resolution. Overall enhance your assertiveness skills for immediate on-the-job use!

Seminar Number: 02188

5
(208 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

Home>Course Topic>Business Enhancement Skills>Assertiveness Training

Who Should Attend

Associates, business professionals, team leaders and individual contributors who want to acquire the essential assertiveness skills.

  •   In-Person3 Day(s)
    1.8 CEU, 21 CPE, 18 PMU
  •   Live Online3 Day(s)
    1.8 CEU, 21 CPE, 18 PMU
 
 

In this training seminar, you will learn powerful assertiveness training exercises for improving your assertiveness skills to help you deal with conflict at all levels in the organization, discover techniques on how to be an assertive communicator, acquire ways to handle receiving and giving feedback and address business etiquette when professionalism and assertiveness are required. You’ll assess your areas of strength and growth in this critical skill, understand how social styles affect assertive behaviors and benefit by learning steps for conflict resolution. Overall enhance your assertiveness skills for immediate on-the-job use!

  • Gain the essentials of assertiveness
  • Practice assertive behaviors through verbal, vocal and visual techniques
  • Address assertiveness issues in both your personal life and business life
  • Learn the nuances of etiquette and how it relates to assertiveness and self-esteem
  • Apply your newly learned assertiveness skills to relevant on-the-job situations
  • Differences in behavioral styles—passive, aggressive and assertive
  • Identifying techniques for improving self-esteem
  • Improving communication with different social styles
  • Risks and benefits in becoming assertive
  • Factors that influence your level of assertiveness
  • The role of social styles in assertive communication
  • A 5-step model for conflict resolution
  • Appropriate assertiveness in common workplace situations
  • Achieving a healthy balance personally and professionally

Special Feature

AMA Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, AMA Blended Learning provides a compelling and more comprehensive experience for the learner—producing a greater return-on-investment for the employer and the seminar participant.

Learning Objectives

  • Describe Behaviors That Distinguish Assertive, Passive, and Aggressive Behavioral Styles
  • Assess Personal Areas of Strength and Areas for Growth Related to Assertiveness
  • Demonstrate Assertive Behavior Using a Variety of Verbal and Visual Techniques
  • Recognize Appropriate Opportunities for Assertive Behavior Related to Conflict Management and Business Etiquette in the Workplace

Assertiveness Fundamentals

  • Assess Personal Areas for Improvement Related to Assertiveness
  • Define Assertiveness
  • Identify Characteristics and Behaviors Associated with Assertive Individuals
  • Distinguish Among the Three Behavioral Styles: Passive, Assertive, Aggressive

Personal Influences on Assertiveness

  • Describe Your Personal Strengths to Improve Self-Concept and Confidence
  • Recognize the Role and Pattern of Lifelong Influences on Being Assertive
  • Identify Techniques to Improve Self-Esteem
  • Develop an Assertive Bill of Rights

Communication—Skills, Challenges, and Tools

  • Identify Verbal, Vocal, and Visual Elements of Assertive Communication
  • Use Appropriate Assertive Language and Techniques in a Variety of Written and Verbal Situations

Conflict Management

  • Develop a Plan to Manage Conflict Using the AEIOU Communication Model
  • Assess Your Current Comfort Level By Saying “No” to Others
  • Identify Techniques for Interacting with Common Difficult Employee Types
  • Practice Strategies for Saying “No”
  • State Techniques to Overcome Reluctance When Initiating Requests

Appropriate Assertiveness in Workplace Situations

  • State Assertive Responses to Challenging Situations Associated with Attending Meetings
  • Develop Assertive Language for Receiving and Requesting Feedback from Others

Achieving a Healthy Balance—Personally and Professionally

  • Identify Strategies for Action to Help Achieve a Balanced Life
  • Develop an Assertive Approach to Two Current Challenging Situations
  • Establish an Action Plan for Achieving Your Goals

Download Extended Seminar Outline PDF

View a Sample of Our Reviews

5

208 reviews

 
The class was really great. I went in with a different expectation and came out with a lot of practical insights I can use during my every day.
5
Chris T.
 
Associate Vice President
 
Industry: Public Relations
Do you believe in magic? The instructor started the class with this question. She presented the material using a systematic approach and incorporated a lot of team, group and role playing to tap into what most of us already know, but failed to utilize. Throughout the course, she reinforced assertiveness while adding in magic tricks that had the class at awe. So, the answer to the question, "Do you believe in magic?" I didn't but now I am not so sure. Awesome course. HLawrence Scott
5
Harold S.
 
Operations
 
Industry: Government Administration
I learned some things about myself I was not aware of and some tools to help me in developing better communication skills and techniques.
5
Sean B.
 
Lead Residential Loan Review Analyst
 
Industry: Finance
Great class, the instructor was very good and having all the students engaged and participating. I very thoroughly enjoyed the class and would recommend to my peers.
5
Marisol V.
 
Back Office Supervisor
 
Industry: Oil and Gas
Top-notch engagement and pace throughout 3 long days! A ton of material to absorb, but the pace and engagement of the course was excellent. Really, really enjoyed interaction with my classmates, too.
5
Edward T.
 
Director, Financial Management Systems
 
Industry: Construction

This course is valid for 18 PMUs.

 

American Management Association is accredited by the International Accreditors for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

 

American Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Customer Service at 800-262-9699.

Recommended CPE Credit: 21 hours/Basic
Prerequisite: None
Advance Preparation: Online pre-and post-assessment
Delivery Method: Group Live/Group Internet Based
Field of Study: Non-technical –Personal Development, Communication & Marketing

In-Person Schedule

1 Session Available

Live Online Schedule

5 Sessions Available

  • $2,895.00 Non Members
  • $2,645.00 AMA Members
  • $2,301.00 GSA
Date Duration State City Zip
  2025-11-10 2025-11-12 Nov 10, 2025 - Nov 12, 2025 3 Days CA San Francisco 94103 San Francisco Register Now

The class was really great. I went in with a different expectation and came out with a lot of practical insights I can use during my every day.
5
Chris T.
 
Associate Vice President
 
Industry: Public Relations
Do you believe in magic? The instructor started the class with this question. She presented the material using a systematic approach and incorporated a lot of team, group and role playing to tap into what most of us already know, but failed to utilize. Throughout the course, she reinforced assertiveness while adding in magic tricks that had the class at awe. So, the answer to the question, "Do you believe in magic?" I didn't but now I am not so sure. Awesome course. HLawrence Scott
5
Harold S.
 
Operations
 
Industry: Government Administration
I learned some things about myself I was not aware of and some tools to help me in developing better communication skills and techniques.
5
Sean B.
 
Lead Residential Loan Review Analyst
 
Industry: Finance
Great class, the instructor was very good and having all the students engaged and participating. I very thoroughly enjoyed the class and would recommend to my peers.
5
Marisol V.
 
Back Office Supervisor
 
Industry: Oil and Gas
Top-notch engagement and pace throughout 3 long days! A ton of material to absorb, but the pace and engagement of the course was excellent. Really, really enjoyed interaction with my classmates, too.
5
Edward T.
 
Director, Financial Management Systems
 
Industry: Construction
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