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More Training in the Four Cs Still Needed

By: AMA Staff Writer

According to a new survey conducted by American Management Association, more than half of executives say there is significant room for improvement in the previously identified “four Cs”: critical thinking, communication, collaboration, and creativity.
AMA conducted its 2012 Critical Skills Survey in December, asking 768 managers and other executives about the importance of the four Cs to their organizations.

The four Cs are defined as follows

Critical thinking and problem solving—the ability to make decisions, solve problems, and take action as appropriate.
Effective communication—the ability to synthesize and transmit your ideas both in written and oral formats
Collaboration and team building—the ability to work effectively with others, including those from diverse groups and with opposing points of view
Creativity and innovation—the ability to see what’s not there and makes something happen.

According to the AMA survey, managers and executives said these skills and competencies have been articulated within their organizations as priorities for employee development, talent management, and succession planning. In fact, the majority agreed that their employees are measured in these skills during annual performance appraisals. In addition, job applicants are assessed in these areas during the hiring process.

About the Author(s)

AMA Staff American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.