Fundamentals of Strategic Planning

Improve your knowledge of strategic planning to understand what senior management is thinking and why—and increase your value to your organization!

Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.  

Seminar Number: 02565

  • In a Classroom
  • Your Company Location

Course Scheduling & Pricing

Who Should Attend

Managers and supervisors who want to expand their strategic planning skills and management perspective…and anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.

  •   Classroom2 Day(s)
    1.2 CEU, 14 CPE, 12 CPU, 12 PDCs, 12 PDU, 12 PHR, 12 SPHR

Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.


  • Understand what strategy and strategic planning mean to an organization
  • Learn key concepts and the language used by those involved in strategic planning
  • Discover various approaches companies use to develop strategy
  • Find out how strategy moves from concept through implementation to realization
  • Recognize techniques companies use to assess their current and future environments
  • Identify specific ways you can contribute to your organization’s strategic success
  • What strategy and strategic planning really mean
  • How strategy creates value for customers and stakeholders
  • How companies develop strategy: seven strategic planning processes
  • The strategic planning process in action: five stages of a classic approach
  • Assessing the environments
  • Three Ds of strategy: discussion, decision, development
  • Implementing strategy: how strategy cascades through the organization

Learning Objectives

  • Define Strategic Planning and Strategy
  • Articulate Five Essential Strategy Decisions That Drive Strategy Formation and Implementation in an Organization
  • Describe How Strategy Cascades Throughout an Organization
  • Link Your Specific Role to the Organizational Strategy and to the Actions Required to Implement the Strategic Plan

What Is Strategic Planning?

  • Define Strategic Planning and Strategy
  • Identify Five Key Questions for Organizational Success
  • Recognize a Generic Process for Strategy Formation
  • Determine Key Stakeholders
  • Describe How Strategy Permeates the Organization

Why Organizations Create Strategy

  • Recognize the Grand Design Within the Organization
  • Explain the Significance of the Environments Affecting the Organization
  • Discuss Growth and Profit Strategies
  • Describe Various Market Segmentations
  • Identify How Organizations Create Value for Their Customers and Stakeholders
  • Express How an Organization Decides It Value Proposition
  • State Why It Is Important to Link Your Actions to Strategy

The Strategic Planning Process in Action

  • Identify the Five Stages of a Classic Strategic Planning Framework
  • Describe How Strategy Works in an Organization
  • Articulate the Highlights and Time Requirements of the Process
  • Recognize Your Role in Your Organization’s Strategic Plans

Assessing the Environment

  • Identify Strategic Patterns in the Environment
  • Explain and Anticipate Patterns
  • Express Why Assessing the Environment Is Important
  • Describe Six Tools/Techniques for Conducting External and Internal Assessments

Three Ds of Strategy—Discussions, Decisions and Development

  • Review Key Stages of the Strategic Planning Process
  • Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
  • Appreciate the Rationale Behind Strategic Decisions

Implementing and Reviewing Strategy

  • Discuss Strategic Alignment and What It Means to an Organization
  • Identify the Ways an Organization Creates Strategic Alignment
  • Develop a Series of Questions to Facilitate Strategic Conversations
  • Recognize Accountability Systems
  • Identify Reward and Recognition Incentives for Success
  • Express Why, When and How Often Strategy Should Be Reviewed

Alternative Approaches to Create Strategy

  • Identify Seven Strategic Planning Approaches
  • Discuss Which Approach Would Best Fit Your Organization
Download Extended Seminar Outline PDF

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

The use of this seal confirms that this activity has met HR Certification Institute's (HRCI) criteria for recertification credit pre-approval.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

Talent Triangle PDUs

[S&B] 12

Project Management Institute (PMI) Talent Triangle, 2015.
Reproduced with the permission of PMI. Copyright and all rights reserved

AMA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM.


AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

Recommended CPE Credit: 14 hours/Basic
Prerequisites: None
Advance Preparation: None
Delivery Method: Group Live
Field of Study: Technical – Management Services

Classroom Schedule

7 Sessions Available

  • $2,445.00 Non Members
  • $2,195.00 AMA Members
  • $2,079.00 GSA
Date Duration State City Zip
  2019-11-04 2019-11-05 Nov 4, 2019 - Nov 5, 2019 2 Days IL Chicago 60601 Chicago Register Now

  2019-12-16 2019-12-17 Dec 16, 2019 - Dec 17, 2019 2 Days GA Atlanta 30309-7705 Atlanta Register Now

  2020-02-06 2020-02-07 Feb 6, 2020 - Feb 7, 2020 2 Days CA San Francisco 94103-3156 San Francisco Register Now

  2020-03-02 2020-03-03 Mar 2, 2020 - Mar 3, 2020 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2020-04-23 2020-04-24 Apr 23, 2020 - Apr 24, 2020 2 Days NY New York 10019 New York Register Now

  2020-05-28 2020-05-29 May 28, 2020 - May 29, 2020 2 Days IL Chicago 60601 Chicago Register Now

  2020-06-08 2020-06-09 Jun 8, 2020 - Jun 9, 2020 2 Days TX Dallas 75001 Dallas Register Now

2445.00 $