Creativity for Business Impact

Creativity isn’t just for designers, marketers or innovators. It’s a practical business skill that can help you solve problems, adapt to change, improve processes and uncover new opportunities. In this highly interactive course, you’ll discover practical techniques for strengthening your creative thinking and applying it to real workplace challenges. Learn how to challenge assumptions, look at problems from new perspectives, generate more possibilities and turn promising ideas into action. Through hands-on exercises and practical tools, you’ll build creative-thinking skills you can put to work immediately—whatever your role or industry.

• Understanding why creativity is an essential workplace skill
• Recognizing common barriers to creative thinking
• Developing curiosity, adaptability and a growth-oriented mindset
• Reframing business challenges to uncover new possibilities
• Challenging assumptions that can restrict innovative thinking
• Using divergent thinking to generate a wider range of ideas
• Applying SCAMPER and Reverse Thinking techniques
• Generating ideas collaboratively
• Evaluating ideas for impact and feasibility
• Strengthening solutions through feedback
• Balancing innovation with practical business considerations
• Turning creative ideas into workplace action

Building the Creative Mindset

• Recognize why creativity matters in today’s workplace
• Identify common barriers to creative thinking
• Explore curiosity, adaptability and growth-oriented thinking
• Assess your current approach with the Creativity Agility Pulse Check

Generating Innovative Solutions

• Apply divergent thinking to explore new possibilities
• Challenge assumptions that may limit potential solutions
• Use the SCAMPER technique to generate and expand ideas
• Apply Reverse Thinking to approach challenges from a different perspective
• Collaborate with others to generate new ideas
• Put the techniques into practice through an Assumption-Busting Workshop and Idea Generation Lab

Turning Ideas into Action

• Evaluate ideas for potential impact and feasibility
• Strengthen ideas and solutions through feedback
• Balance innovative thinking with practical considerations
• Apply creativity to everyday workplace challenges
• Practice presenting and refining an idea through an Innovation Pitch Challenge
• Create a Personal Action Plan for applying creative thinking back on the job