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Coaching Certificate Program

What if you could become an inspiring leader capable of garnering trust and prompting action? During times that would challenge even the most resilient and experienced leaders, it has never been more important to have an arsenal of tools, techniques and best practices for coaching employees to excel. This hands-on course gives them to you—from analyzing the cause of subpar performance to creating a climate for effective employee coaching and learning…from giving feedback to handling difficult responses to coaching. You’ll leave this course more aware of your personal habits, styles and preferences when you are coaching employees, and will master new strategies using assessments, role plays and exercises. Certificate Programs include additional post-course resources: On demand lessons to reinforce key skills Best practice skill refreshers Articles offering practical tips and tactics

Seminar Number: 02506

4.6
(157 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

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About This Course

Managers who develop people on their team get better results than those who just keep directing them. This program delivers employee coaching training that shifts how you lead. You'll learn to ask better questions and give feedback that actually lands. Whether you're seeking an employee coaching certificate or just want a more motivated, self-reliant team, this training gives you the skills to unlock potential in the people you lead.

Read the FAQs

Who Should Attend

Team leaders, managers and executives.

  •   In-Person2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDCs, 12 PMU
  •   Live Online2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDCs, 12 PMU
 
 

What if you could become an inspiring leader capable of garnering trust and prompting action?

During times that would challenge even the most resilient and experienced leaders, it has never been more important to have an arsenal of tools, techniques and best practices for coaching employees to excel. This hands-on course gives them to you—from analyzing the cause of subpar performance to creating a climate for effective employee coaching and learning…from giving feedback to handling difficult responses to coaching. You’ll leave this course more aware of your personal habits, styles and preferences when you are coaching employees, and will master new strategies using assessments, role plays and exercises.

Certificate Programs include additional post-course resources:

  • On demand lessons to reinforce key skills
  • Best practice skill refreshers
  • Articles offering practical tips and tactics
  • Become an ethical and inspiring role model
  • Skillfully confront difficult situations
  • Transform yourself into an intuitive listener
  • Build a synergistic and engaging team
  • Become a teaching leader who galvanizes high performance
  • What leaders do…why leaders need to be coaches
  • Coaching by leaders vs. coaching by managers
  • Conducting your leadership assessment
  • Using the facilitative approach to coaching
  • Tapping into your emotional intelligence (EI) and EI of others
  • Practicing the skills of an ethical and inspiring leader
  • Building a culture of trust up and down across the organization
  • Flexing your communication styles when coaching
  • Practicing conducting coaching sessions
  • Understanding and leveraging your teaching style
  • Using the AMA GUIDE to Coaching Model
  • Experiencing what it’s like to be coached using the GUIDE Model
  • Enabling the change process
  • Coaching a team: participating and witnessing a team-coaching session

Learning Objectives

  • Describe Why Leaders Must Be Adept at Coaching
  • Be an Intuitive Listener
  • Build a High-Performing Team That Trusts You
  • Describe the Two Phases of the Coaching Process
  • Be a Teaching Leader Who Empowers Their Team
  • Use the Four Communication Styles Flexibly
  • Conduct Great Coaching Sessions Using Excellent Open-Ended Questions

Coaching and Leadership

  • Define Coaching
  • Understand the Distinction Between Coaching by Leaders and Coaching by Managers
  • Be Inspired by the Business Case for Coaching
  • Give Yourself a Preliminary Leadership Assessment

Introduction to Coaching as a Leader

  • Understand the Straight A’s of Coaching
  • Learn and Begin to Use the Facilitative Approach to Coaching
  • Comprehend the Relevance of People, Performance and Process
  • Better Tap into Your Emotional Intelligence and the EI or EQ of Others

Five Foundational Skills

  • Be an Ethical, Inspiring Role Model
  • Learn and Embody the Platinum Rule
  • Build a Culture of Trust
  • Become an Excellent, Intuitive Listener
  • Understand the Nuances of Having a Dialogue

Teaching and What’s Your Style?

  • Teach Your Managers More
  • Alter Your Style to Better Interact with Others

GUIDE: Understanding the Current Situation

  • Learn the First Three Parts of the AMA GUIDE to Coaching Model
  • Practice Coaching These First Three Parts
  • Experience What It’s Like to Be Coached Using the GUIDE Model

GUIDE: Enabling the Change Process

  • Understand the Last Two Parts of the GUIDE Coaching Model
  • Practice Coaching These Last Two Parts
  • Debrief on How It Went and Discuss Lessons Learned and Areas for Additional Improvement

Full GUIDE Round and Team Coaching

  • Experience a Full GUIDE Coaching Round (as a Coach and a Person Being Coached)
  • Learn Best Practices for Team Coaching
  • Participate in or Witness a Team Coaching Demo

Download Extended Seminar Outline PDF

View a Sample of Our Reviews

4.6

157 reviews

 
The course followed a nicely structured approach to coaching. I learned tools and methods that I can certainly put to use at work and even in my personal life.
4
KATHLEEN O.
 
Project Engineer
 
Industry: Manufacturing
I found this course very useful and can apply techniques that I learned right away. I especially liked the small class size as it created a more intimate /comfortable sharing environment.
5
Colleen V.
 
Business Analyst Manager
 
Industry: Insurance
This course provided me with a whole new perspective on how I can work with my staff. Excellent facilitator!
5
EMILY W.
 
Managing Director
 
Industry: Consumer Services
I now have a new tool for my leadership tool kit! I didn't really know what coaching was until I took this class. Russ did an excellent job teaching and demonstrating.
5
David E.
 
AST, AEROSPACE FLIGHT SYSTEMS
 
Industry: Government
The content was good, the break out sessions were a great way to practice coaching and receive feedback one what I needed to change about my approach, also the materials were great reference points for different personalities that I would be coaching
4
Antoinetta B.
 
IT Portfolio Mgr Enterprise Data & Integration
 
Industry: Finance

This course is valid for 12 PMUs.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

AMA is recognized by SHRM to offer Professional Development Credits (12 PDCs) for the SHRM-CPSM or SHRM-SCPSM.

American Management Association is accredited by the International Accreditors for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

American Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Customer Service at 800-262-9699.

Recommended CPE Credit: 14 hours/Basic
Prerequisites: Foundation in Leadership
Advance Preparation: None
Delivery Method: Group Live/Group Internet Based
Field of Study: Non-Technical – Communication & Marketing, Personal Development

In-Person Schedule

2 Sessions Available

Live Online Schedule

4 Sessions Available

  • $2,895.00 Non Members
  • $2,595.00 AMA Members
  • $2,567.00 GSA
Date Duration State City Zip
  2026-08-03 2026-08-04 Aug 3, 2026 - Aug 4, 2026 2 Days NY New York 10019 New York Register Now

  2026-10-15 2026-10-16 Oct 15, 2026 - Oct 16, 2026 2 Days CA San Francisco 94103 San Francisco Register Now

Frequently Asked Questions

What is employee coaching training and why is it important for managers?

Employee coaching training helps managers develop the skills to guide performance, support development and improve engagement. Instead of simply directing work, managers learn how to ask better questions, provide constructive feedback, and help employees solve problems and grow.

How does coaching improve leadership effectiveness?

Coaching strengthens leadership effectiveness by shifting managers from telling to developing. Through manager coaching training, leaders learn how to build trust, encourage accountability and help employees reach higher levels of performance.

Who should attend this workplace coaching training?

This workplace coaching training is ideal for managers, supervisors, team leaders, HR professionals, and anyone responsible for developing employee performance and potential.

What skills will I learn in this coaching training program?

Participants learn practical coaching techniques such as conducting effective coaching conversations, asking powerful questions, delivering constructive feedback, supporting employee development and handling difficult performance discussions.

Is this an employee coaching certification program?

No, this is a coaching certificate program. Participants receive a certificate of completion for this employee coaching training, but it is not a formal coaching credential or professional coaching license. The focus is on practical leadership coaching skills managers can apply immediately.

How is coaching different from managing or supervising?

Managing focuses on directing work and ensuring results. Coaching focuses on developing people. This program shows leaders how to integrate coaching into everyday management, so employees become more capable, engaged and accountable.

Can this coaching program be delivered in-house to help leaders develop effective coaching skills?

Yes. This program can be delivered at your company, in person or live online, for managers and leaders. Delivery can be tailored to your organization’s leadership development goals, helping participants build coaching skills that support employee growth, engagement, and performance. To explore options, please contact us for more information.
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