How to Work Effectively and Profitably with Partner Companies
Overview
Corporate acquisition is no longer the growth model for technology-based
companies. Now the name of the game is alliances.
"Changes in the world economic climate have fundamentally altered not
only the way products are created, but also the way businesses form and
thrive. Large organizations once grew by swallowing whole the smaller
companies with which they worked. Now, growth for both large and small
companies is fostered and nurtured by strategic alliances.
This timely book illustrates five types of strategic alliances and how
to structure them to achieve the goals of the component companies.
Drawing from industries such as communications, healthcare, appliances,
and defense, the book covers:
* How to determine the right type of alliance, and structure it to meet
each company's stated goals
* Sharing knowledge and building inter-company teams
* Successfully ending an alliance
Filled with sample legal documents and agreements, frameworks and
guidelines, the book is an essential resource for companies considering
strategic alliances."
About the Author
Fred A. Kuglin (Dallas, TX) is vice president in the Supply Chain
Operations practice with Cap Gemini Ernst & Young and an expert in
strategic planning. Jeff Hook (Coppell, TX) is vice president of
consulting alliances for i2 Technologies, Inc.
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Table of Contents
"1. What Is an Alliance?
2. Great Idea, but How Do I Get Started?
3. 3G Wireless Networks: The Future Is Now.. Or Is It?
4. Telecom Provider and 3G Wireless Device Manufacturers:
A $1 Trillion Investment, yet Where's the Value?
5. Mission Impossible? From Intense Competitor to Alliance Partner!
6. Transportation: Win-Win Must Mean Profit-Profit
7. Health Care: Alliances and a Healthy Supply Chain
8. Software Companies and Consulting Firms:
Alliances Viewed from Both Sides
9. Know When to Hold, and Know When to Fold
10. Critical Success Factors in Establishing Alliances
11. The Alliance Hall of Fame"
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