Overview
How to blow away the competition by being the only competition -- in
this step-by-step guide to creating and dominating new markets.
"Many executives and managers want to create and then dominate new
markets. The rewards include unmatched brand awareness, the luxurious
financial position of having no competition, and the exhilaration of
building something completely new.
Creating and Dominating New Markets shows managers, executives,
and business owners how to emulate the remarkable success of savvy
market creators such as Microsoft, FedEx, and AOL. The book delivers
specific success strategies on how to:
* Identify the right market to create
* Use common denominators for success
* Avoid common and costly pitfalls that can easily derail efforts
* Find funding to support a new market
* Make the best use of time, money, people, and technology.
Packed with instructive examples and entertaining stories, the book
teaches readers new skills -- or helps them re-tool old skills -- for
jumping ahead of the competition and building an exciting, profitable
venture."
About the Author
Peter Meyer (Scotts Valley, CA) is principal of The Meyer Group, a
consulting firm that helps businesses create and dominate new markets.
He is the author of
Warp-Speed Growth (AMACOM: 0-8144-0526-6).
Back to Top
Table of Contents
Part 1: Strategies for Creating and Dominating New Markets
1. The Mystique and Challenges of New Markets
2. Balancing Your Resources and Your Opportunities
3. It's the Problem That Matters
4. Choosing the Best Risk
5. What New Markets Are Available to You?
Part 2: Applications of the Strategies
6. Funding the New Market Effort
7. What Role Does the Customer Play?
8. Building and Dominating Markets Through Involvement
9. What Is the Role of Information Technology?
10. Using Credibility in Creating and Dominating Markets
11. What's Next?"
Back to Top
