Overview
A look at state-of-the-art supply chain management.
"The process known as Collaborative Planning, Forecasting, and
Replenishment (CPFR) is supply chain management taken to the extreme.
The first book to document this cutting-edge technique that's been
adapted by companies like Wal-Mart, Pillsbury, and Procter and Gamble,
Collaborative Planning, Forecasting, and Replenishment collects case
studies and contributions by the foremost experts in the field to give
readers an insightful introduction to this revolutionary new supply
chain method.
The CPFR technique involves supply chain members sharing information in
real time over the Internet, enhancing the collaborative dialogue
between retailers and vendors. The process allows long- and short-term
planning to happen instantaneously, as information is shared regarding
forecasts, shipping and production, point-of-sale data, and order
generation. Based on groundbreaking research done at Harvard Business
School, this book shows anyone involved in long-term strategic planning
how CPFR can be implemented -- quickly, successfully, and in almost any
setting."
About the Author
Dirk Seifert (Hamburg, Germany) is a former director of the Bertelsmann
e-Commerce Group and a former vice president with both Procter & Gamble
and Bayer Pharmaceutical. He is currently a Visiting Scholar at Harvard
Business School.
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Table of Contents
"Foreword of The VICS-CPFR Committee
1. EFFICIENT CONSUMER RESPONSE AS THE ORIGIN OF CPFR
2. THE CPFR CONCEPT
Dirk Seifert: The CPFR Value Proposition
Gerhard Arminger: Sales and Order Forecasts in the CPFR Process for
Retail
Joseph Andraski: CPFR Emerges as the Next Movement in Supply Chain
Management
Julie Fraser: CPFR Status: Key Results of a Survey in the Consumer Goods
Sector
3. CPFR IN NORTH AMERICA
Freidman and Belkin: Major Trends in North American CPFR Adoption
Lawrence E. Fennell: Consumer Centric CPFR
Christopher A. Brady: CPFR -- Views and Experiences at Safeway
Bastock, Baumann and Smith: CPFR Implementation at Ace Hardware and Manco
Frodsham, Miller and Mooney: CPFR Implementation at Canadian Tire and
GlobalNetExchange
Andraski and Di Yeso: The Power of Standards-Based Collaboration - the
Uniform Code Council & CPFR
4. CPFR IN EUROPE
Dirk Seifert: CPFR -- Ready to Take Off in Europe
Weisphal, Pfahler and Abolhassan: Results of a CPFR Study in Europe
Treeck and Seishoff: CPFR in Germany, Austria and Switzerland
Baumgart, Ester and Schick: CPFR Implementation at dm-drogerie markt
Schick and Hambuch: CPFR Implementation at dm-drogerie markt and Procter
& Gamble in Germany
Don Brenchley: CPFR Implementation at Londis in Great Britain
Duque, Garriga and Teuscher: CPFR Implementation at Henkel Spain
5. CPFR PERSPECTIVES AND ROADS TO IMPLEMENTATION
Bruce and Ireland: Migration to Value Chain Collaboration through CPFR
Dawn Russell: Integrating Collaborative Transportation Management and
CPFR
Ralph Drayer: The Foundation Is in Place
Daren K. Fairfield: Avoiding CPFR Pitfalls in the Consumer Goods Industry
Stiely and Katz: Virtually Vertical: A Supply Chain Model for the
Collaboration Era
Koch and Hausruckinger: On the Road to the Network Economy"
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