A Class with Drucker

Overview

"A series of compelling lessons...and some wonderful anecdotes—fascinating.?—Globe and Mail
Hailed as "a warm and useful read,? A Class with Drucker brings to life invaluable advice from the world's greatest thinker and writer on management. From 1975 to 1979, author William Cohen studied under the great Peter Drucker and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was recommissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multibook author, and university president—all while maintaining a nearly lifelong friendship with the master. In A Class with Drucker, Cohen shares many of Drucker's teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker's lessons with personal anecdotes about his teacher's personality, lack of pretension, and interactions with students and others. He also shows how Drucker's ideas can be applied to the real-world challenges managers face today. Enlightening and intriguing, this book will enable anyone to gain from the timeless wisdom of the inspiring man himself.

About the Author

William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals, and How to Make It Big as a Consultant (978-0-8144-7073-2).

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Review Quotes

"Entertaining and enlightening, this book is for any school leader interested in gaining fresh perspectives and seeking wisdom with practical applications." --The School Administrator

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Cover Copy

At once a philosopher, historian, family man, and professor, Peter Drucker is hailed as the Father of Modern Management. He was also a thoughtful and passionate teacher, whose wisdom continues to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the great man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, Cohen was recommissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, esteemed author, and university president—all the while maintaining a nearly lifelong friendship with the master.

In A Class with Drucker, Cohen shares many of Drucker's teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker's lessons with personal anecdotes about his teacher's personality, lack of pretension, and interactions with students and others. He also shows how Drucker's ideas can be applied to the real world challenges we face today. Now you can benefit from his thoughts on such topics as:

Why what everybody knows is frequently wrong • Why everyone should approach problems with their ignorance • Why top executives should stay in their positions no longer than six years • Why some so called menial tasks can only be done by the boss • What everyone needs to do to be an effective manager • Why self confidence is a necessity.

Enlightening and intriguing, this book will enable anyone to gain from the timeless wisdom of the inspiring man himself.

William A. Cohen, Ph.D., is an international authority on leadership and strategy formulation and Peter Drucker's first executive Ph.D. graduate. He is the author of many books, including The Art of the Strategist, Secrets of Special Ops Leadership, and How to Make It Big as a Consultant. He lives in Pasadena, California, and can be reached at www.stuffofheroes.com.

Cohen is pictured here with Peter Drucker's wife, Doris, at the Inaugural Drucker Society Global Symposium in 2007.

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Excerpt

INTRODUCTION

Peter Drucker was a true genius—an amazing individual who changed modern management forever. He wrote forty books and numerous articles. There are thousands of references to him and his work, hundreds of articles about him, and several books, too. Why then this book? Although so much has been written about Drucker, his consulting work, and his philosophies, little has been written about how or what he taught in the classroom.

Peter Drucker was my professor in probably the first executive PhD program in management in academic history. I was his student from 1975 to 1979, and the first graduate of this program at Claremont Graduate School, which today is known as the Peter F. Drucker and Masatoshi Ito Graduate School of Management and is part of Claremont Graduate University. This was a program to which Peter committed his life from the first class. Our relationship continued through the years until shortly before his death.

To say that I learned much from Peter Drucker would be a gross understatement. What he taught literally changed my life. When I met him I was a young struggling ex-Air Force officer only recently involved in business management, with no academic experience at all. Beginning with my graduation from Claremont's program, and following many of Peter's lessons that are contained in this book, I was re-commissioned in the Air Force Reserve and rose to the rank of major general. I entered academia and eventually became a full professor and a university president, even teaching several times at my alma mater as an adjunct professor. In fact, at one time when Peter was not teaching at Claremont in 1985, and I was, he allowed me to use his office. I became an author and wrote books which were published in eighteen languages. Peter was generous enough to call my books "scholarly.? For all this, though he would deny it, I credit Peter Drucker.

A Class with Drucker contains my recollections of what it was like to be in a Drucker class as a Drucker student during this early period. I have used my notes, old papers, and other information to reconstruct some of his lectures and our conversations to give the reader the best picture possible of how things actually were. I have tried to come close to capturing his actual words, but in any case, I believe I achieved the spirit of what he said and how he said it. My aim is to put the reader in the classroom as if he were there with me at the time hearing Drucker and participating in every interaction I had with him.

I debated whether to re-read Peter's books before writing this book. I decided not to do so in order not to corrupt my perception of what he taught at the time. I occasionally referred to my well-worn copy of Management: Tasks, Responsibilities, Practices to jog my memory about a particular lesson, as this was our only textbook when I was his student, and even this volume was not always helpful, since much of what Drucker taught in the classroom was not in his books, or had a somewhat different emphasis.

I didn't want to stop with just what Peter taught, but what I did with his knowledge. Peter did not tell us how to do things. He frequently taught as he consulted, by asking questions. That showed us what to do and got us thinking how to do it ourselves. So, after explaining Peter's lesson, I have tried to bridge this final gap by giving the reader my interpretation of what Peter meant and how I used and applied his teaching, and perhaps how the reader can as well.

The first chapter of the book tells much of my background at the time and how I came to be the first executive doctorial graduate of the "Father of Modern Management.? The second chapter sets the background of the Drucker classroom and explains how Peter taught. Chapters 3 through 19 cover a variety of Peter's lessons, from "What Everyone Knows is Frequently Wrong? (Chapter 3) to "Drucker's Principles of Development? (Chapter 19), and how to apply them.

Peter Drucker was a man not only of great ability and insight, but of great integrity. I have tried to be true to his story and my own as his student. At this point, Peter would have said, "Enough. If your book is worth anything, let's get on with it.? I hope you agree that it is.

Bill Cohen—June, 2007

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Excerpted from A Class with Drucker by William A Cohen. Copyright © 2008 by William a Cohen. Published by AMACOM Books, a division of American Management Association, New York, NY. Used with permission.

All rights reserved. http://www.amacombooks.org.

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Table of Contents

CONTENTS

Acknowledgments and Dedication vii

What Peter Drucker Wrote About Bill Cohen viii

Foreword by Ira Jackson ix

Introduction xiii

1 How I Became the Student of the

Father of Modern Management 1

2 Drucker in the Classroom 11

3 What Everybody Knows Is Frequently Wrong 19

4 Self-Confidence Must Be Built Step-by-Step 30

5 If You Keep Doing What Worked in the Past You're Going to Fail 44

6 Approach Problems with Your Ignorance—Not Your Experience 57

7 Develop Expertise Outside Your Field to Be an Effective Manager 69

8 Outstanding Performance Is Inconsistent with Fear of Failure 82

9 The Objective of Marketing Is to Make Selling Unnecessary 96

10 Ethics, Honor, Integrity and the Law 108

11 You Can't Predict the Future, But You Can Create It 121

12 We're All Accountable 133

13 You Must Know Your People to Lead Them 147

14 People Have No Limits, Even After Failure 160

15 A Model Organization That Drucker Greatly Admired 173

16 The Management Control Panel 189

17 Base Your Strategy on the Situation, Not on a Formula 201

18 How to Motivate the Knowledge Worker 215

19 Drucker's Principles of Self-Development 231

Afterword 246

Notes 249

Books by and About Peter Drucker 252

Index 253

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