A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Overview
Strategy Innovation: sound business planning meets your company's bold
vision of the future.
"Strategic planning sounds business-as-usual dull, while innovation
conjures up images of corporate vision and risk-taking. The truth is,
the two must be brought together for companies to excel in dynamic
markets.
The Power of Strategy Innovation presents a five-step
Discovery Process for staging, aligning, exploring, creating, and
mapping the paths between analytical, numbers-oriented, day-to-day
planning and market-centric, discovery-driven innovation that focuses on
the future.
The book is based on the authors' 32 years of experience consulting to
major organizations, and is supplemented by informative interviews with
corporate leaders in several industries. Through methodology and
examples, the authors reveal how to:
* Apply innovative thinking to the company's entire business model
* Remain flexible, future-oriented, and responsive to market changes
* Learn from what other companies have achieved with this proven process
* Create a perpetual flow of viable new business opportunities -- by
making strategy innovation a company-wide competency."
About the Author
Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover,
MA) are consultants specializing in innovation and growth. Clients have
included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly,
and BMW.
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Table of Contents
"Preface
Acknowledgments
Section One -- Executive Overview
1. Strategy Meets Innovation
2. Strategy Innovation Is Managing the Future
3. Strategy Innovation Is not Strategic Planning
4. The Discovery Process
Section Two -- Guide for Implementation
5. The Discovery Process -- The Moen Story
6. The Discovery Process -- Staging Phase
7. The Discovery Process -- Aligning Phase
8. The Discovery Process -- Exploring Phase
9. The Discovery Process -- Creating Phase
10.The Discovery Process -- Mapping Phase
Section Three -- Advanced Strategy Innovation
11. Maximizing the Discovery Process
12. Formalizing a Strategy Innovation System
13. The Future of Strategy Innovation
References
Glossary
Recommended Readings
Index"
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