Overview

Fully revised, completely updated, and still the definitive guide to these great business strategies.

"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

* creating market-responsive sales, marketing, and globalization strategies

* raising capital, structuring agreements, and protecting intellectual property

* meeting regulatory, legal, and employment standards

* establishing quality control and compliance measures

* assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries."

About the Author

Andrew J. Sherman (Washington, DC) is chairman of the franchising, licensing, and distribution group of McDermott, Will & Emery, an international commercial law firm. He is the author of Mergers and Acquisitions from A to Z(0-814-0376-X).