Overview

Over 70,000 copies in print! It's the classic guide to success in the demanding world of consulting.

"A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words--consultants need help!

That's why How to Make It Big as a Consultant keeps selling and selling. Written by a veteran consultant with hundreds of consulting engagements to his credit, this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.

Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:

* Understand what clients think they need (and analyze if it's what they really need)

* Market the business--both directly and indirectly

* Create the structure for an assignment (proposals, pricing, contracts, scheduling)

* Solve clients' problems (using the Harvard Case Study Method)

* Structure and run the business (all the legal, tax, and insurance issues)

* Grow and evolve to become an outstanding consultant--one that clients turn to again and again."

About the Author

William A. Cohen, Ph.D. is a business professor and former department chairman at California State University in Los Angeles. As Director of the Small Business Institute, he built the program into one of the country’s largest--supervising consulting for more than 700 small businesses. He is the author of the first two editions of this book, as well as The Art of the Leader and Building a Mail Order Business. He lives in Pasadena, California.