A Class with Drucker

The Lost Lessons of the World’s Greatest Management Teacher

Author: William A. Cohen
Pub Date: 2007
Your Price: $24.95
ISBN: 0814409199
Format: Hardcover

• Overview
• Author Bio
• Drucker Bio
• Peter Said, Bill Said
• Press Release
• Sample Chapter
• Table of Contents
• Request an Evaluation Copy, INSTRUCTOR ONLY!

Table of Contents

Acknowledgments and Dedication vii
What Peter Drucker Wrote About Bill Cohen viii
Foreword by Ira Jackson ix
Introduction xiii
1 How I Became the Student of the
Father of Modern Management 1
2 Drucker in the Classroom 11
3 What Everybody Knows Is Frequently Wrong 19
4 Self-Confidence Must Be Built Step-by-Step 30
5 If You Keep Doing What Worked in the Past
You’re Going to Fail 44
6 Approach Problems with Your Ignoranceó
Not Your Experience 57
7 Develop Expertise Outside Your Field
to Be an Effective Manager 69
8 Outstanding Performance Is Inconsistent
with Fear of Failure 82
9 The Objective of Marketing Is
to Make Selling Unnecessary 96
10 Ethics, Honor, Integrity and the Law 108
11 You Can’t Predict the Future, But You Can Create It 121
12 We’re All Accountable 133
13 You Must Know Your People to Lead Them 147
14 People Have No Limits, Even After Failure 160
15 A Model Organization That Drucker Greatly Admired 173
16 The Management Control Panel 189
17 Base Your Strategy on the Situation, Not on a Formula 201
18 How to Motivate the Knowledge Worker 215
19 Drucker’s Principles of Self-Development 231
Afterword 246
Notes 249
Books by and About Peter Drucker 252
Index 253

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