Whoever Tells the Best Story Wins

How to Use Your Own Stories to Communicate with Power and Impact

Author: Annette Simmons
Pub Date: 2007
Your Price: $24.95
ISBN: 0814409148
Format: Hardcover

• Overview
• Whoever Tells the Best Story Wins: Sample Chapter
• Praise for this book
• Table of Contents
• Request an Evaluation Copy, INSTRUCTOR ONLY!

Table of Contents

Acknowledgments
Introduction
PART ONE THINKING IN STORY
Chapter 1 Story Thinking: What Does That Even Mean?
Chapter 2 What Is Story?
Chapter 3 Training Your Brain
Chapter 4 Telling Stories That Win

PART TWO FINDING STORIES TO TELL
Chapter 5 Who-I-Am Stories
Chapter 6 Why-I-Am-Here Stories
Chapter 7 Teaching Stories
Chapter 8 Vision Stories
Chapter 9 Value-in-Action Stories
Chapter 10 I-Know-What-You-Are-Thinking Stories

PART THREE PERFECTING THE CRAFT
Chapter 11 Experience Is Sensory
Chapter 12 The Gift of Brevity
Chapter 13 Brand, Organizational, and Political Stories
Chapter 14 Point of View
Chapter 15 Story Listening
Call to Action
Bibliography
Index

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