Whoever Tells the Best Story Wins

How to Use Your Own Stories to Communicate with Power and Impact

Author: Annette Simmons
Pub Date: 2007
Your Price: $24.95
ISBN: 0814409148
Format: Hardcover

• Overview
• Whoever Tells the Best Story Wins: Sample Chapter
• Praise for this book
• Table of Contents
• Request an Evaluation Copy, INSTRUCTOR ONLY!

Endorsements for Whoever Tells the Best Story Wins

"It’s not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."
—Seth Godin, author, All Marketers Are Liars

"Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life."
— Daniel H. Pink, author of A Whole New Mind

"Storytelling is a critical leadership skill, but one that even the most talented managers neglect. In Whoever Tells the Best Story Wins, Annette Simmons tells us why we must all learn to tell a good story, and guides us through simple steps to master this important craft. If you seek to communicate with greater impact and conviction, this book is for you."
—Herminia Ibarra, The INSEAD Chaired Professor of Organizational Behavior

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