February 2007 |
 |
THE NATURE OF LEADERSHIPby B. Joseph White & Yaron Prywes
FREE AMA NATURE OF LEADERSHIP Webcast.
Hear authors B. Joseph White and Yaron Pyres discuss leadership.
Register online or call 1-800-262-9699.
Logon, Wednesday, February 28, 2007,
12:00 – 1:00 p.m.
Eastern Standard Time.
BEYOND BUZZ: The Next Generation of Word-of-Mouth Marketing
By Lois Kelly
ISBN#978-08144-73832 $24.95
Lois Kelly has helped multibillion dollar companies like Fed Ex and Microsoft revolutionize their marketing and communications approaches so that customers more quickly understand their message, believe in their products, and most importantly, buy. In BEYOND BUZZ, she offers hands-on, practical advice on how to listen to your customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with compelling examples of conversational marketing at work, Beyond Buzz will show you how to create an interesting conversational theme that will engage your customers and take your marketing to a remarkable new level.
Find out what 9 themes really get people talking!
Check out the Complete Contents
BEYOND THE BUBBLE: How to Keep the Real Estate Market in Perspective—and Profit No Matter What HappensBy Michael C. Thomsett, Joshua Kahr
ISBN#978-08144-74099 $16.95
The real truth is that you can predict—and even benefit from—most market bubbles if you know what to look for. With proper planning and a little knowledge, you can avoid disaster and in fact profit from your property regardless of what the market does. BEYOND THE BUBBLE takes a balanced look at what drives changes in real estate markets and more important, how these changes will affect you.
How does where you live impact the "bubble"?
For a complete overview of the contents
ALL NEW 2nd Edition of this CLASSIC BEST-SELLER!
MAKE YOUR CONTACTS COUNT: Networking Know-How for Business and Career Success
By Anne Baber, Lynne Waymon
ISBN#978-08144-74020 $14.95
Completely revised -- new case studies, examples, checklists, and questionnaires, as well as expanded advice on building social capital at work and in job hunting. Includes a unique self-assessment test that lets you chart your progress as you master the strategies that will help you build beneficial business relationships. Shows you how to set yourself apart from everyone else in the room and • create a networking plan • cultivate current contacts • make the most of memberships • share anecdotes that convey character and competence • avoid the top ten networking turn-offs • and transform your career with a networking makeover.
See how to access your skills
Check out the Complete Contents
THE IDENTITY TRAP: Saving Our Teens from Themselves
By Joseph Nowinski, Ph.D.
ISBN#978-08144-73665 $22.00
Offers insight into the teenage struggle to find identity and purpose, and explains why parents must take a proactive stance in influencing their children's identity development. Includes an array of illuminating examples and case histories that reveal not only the vast array of behaviors that can stem from an identity crisis, but also the societal magnitude of the problem. Dr. Nowinski also provides specific and practical advice about what parents should and shouldn't do in order to stem the tide of negative behavior before it's too late.
Tips on helping your child build a resilient identity
MANAGING GOVERNMENT EMPLOYEES: How to Motivate Your People, Deal with Difficult Issues, and Achieve Tangible ResultsBy Stewart Liff
ISBN#978-08144-08872 $24.95
While the perception is that motivating government employees is an insurmountable challenge, the reality is that with a flexible mindset and the right tools, leaders can develop a committed workforce, manage difficult people effectively, and elicit superior performance from their people. Author Stewart Liff speaks from experience. He has spent more than thirty years developing award-winning, effective human resources and management strategies in agencies that include the Department of Defense, the General Services Administration, and the Department of Veterans' Affairs. He shows how to obtain both productivity and loyalty from your team.
Check out the Introduction to see what is covered
FULLY UPDATED – 9th Edition!
TECHNICAL ANALYSIS OF STOCK TRENDS
By Robert D. Edwards, John Magee and W.H.C. Bassetti
ISBN#978-08144-08643 $99.95
Now in its ninth edition, the book remains the benchmark by which all other investment methodologies are measured. An indispensable reference for technical traders, investors, and finance professionals. The ninth edition features • Expanded treatment of Magee's "basing points" procedure • In-depth discussion and dissection of Dow Theory • Extensive new material on commodity trading • Much-needed perspective on short-term and futures trading. The newest incarnation of one of the true classics of market analysis, this book will be a crucial resource for both seasoned veterans and the new generation alike.
Check out the Introduction to see what's NEW
For a complete overview of the Contents
A division of American Management Association International
1601
Broadway New York, NY 10019 | Phone: 212.586.8100 | Fax: 212.903.8168
| Customer Service: 1.800.262.9699
E-MAIL AND PRIVACY POLICY
To view our privacy policy, click here.
We invite your feedback at: bookblast@amanet.org
AMACOM Books
A division of American Management Association International
1601 Broadway
New York, NY 10019
To view our privacy policy, click here.
We invite your feedback at: bookblast@amanet.org
AMACOM Books
A division of American Management Association International
1601 Broadway
New York, NY 10019