/training/webcasts/Google-Analytics.aspx
Request a Catalog.
Share

Google Analytics: How to Make Sense of Your Website Data

Price: $149

Overview

Zero-in on Your Website Visitor Activity

Gone are the days when web analytics tools were best left to data specialists and business analysts.

Google analytics packs a powerful suite of tools that giving you all the reports you need on your web or mobile traffic and sales. Thanks to an easy to use, intuitive and highly graphical interface Google Analytics delivers clear and important business insights. 

Warning: this webinar could turn you into a fearless data ninja!

We're sorry but this webinar is no longer available as an open enrollment webinar, but it can be delivered at your site. Please consider these alternative solutions to your development needs:


What You Will Learn

  • Selecting the right report for your needs
  • Customizing reports
  • Segmenting data
  • Personalizing dashboards
  • Understanding real-time data by diving into the analytics of a large online business
  • Discovering your target audience
  • Analyzing acquisition
  • Understanding web behavior
  • Measuring conversion

How Do AMA Webinars Work?

AMA Webinars provide you with a cost-effective and convenient way to boost your know-how. You can participate in the comfort of your office without the need for travel costs and time.

Because the webinar is live, you can ask our expert questions via online chat during the program. In addition, we will be sending you pre-work approximately one day before the program date via email. Please register early to get these materials, which will help guide your learning process!

In addition, paid registrants will have access to an archive of the program for one year, so you can turn to it again and again to refresh your memory.

Please note that AMA Webinars are designed to provide a learning experience for individual attendees with interactive features that might not be appropriate for group participation.

This webinar offers continuing education credits to registered participants. To qualify for CEU credits, you must register for and attend the live event using your individual log-in ID for the full 90 minutes and participate in all of the polling exercises. Archived/On Demand webinars do not qualify for CEUs.

* Google Analytics is a registered trademark of Google Inc.

About the Presenters

Frederick Buhr is an online business veteran. In 1997, he created one of the first web agencies in Europe. In 2000 he launched EuroVacations.com, the first travel website to build custom packages including flights, hotels and trains with real- time pricing and availability. That same year he started advertising on Google, making him one of its earliest adopters. In 2007 he redesigned and relaunched RailEurope.com, supporting the world’s largest train distribution system composed of 32 railroads and representing 21 European countries. Currently, Frederick is Vice-President of eBusiness with RailEurope and founder of NewMarketMind.com. He has been implementing and reporting on web analytics for 12 years and is Google Analytics certified.

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.