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Age Curve: Examining the Changing Demographic Landscape

Demographic Changes That Will Affect Your Bottom Line
Recording Date: May 21, 2008
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

The composition of U.S. society is changing rapidly. In fact, we are in the midst of a demographic evolution so deep and wide that nearly every aspect of our political, economic and social fabric will be impacted.

What that means is that it will affect your markets, product development, customers and possibly most of all, your workforce.

What You Will Learn

This Webcast features a lively discussion about these changes, focuses on issues of concern and offers some suggestions on what you should be doing now. Here’s some of what is discussed:

  • Studies indicate that the great majority of boomers will want to work well after what used to be considered a time to retire. What work will they do and how will it affect the rest of your organization?
  • What should you be aware of regarding age and population shifts, so that you can anticipate where to sell your products and to whom?
  • The largest transfer of wealth in history is coming. What are the implications?
  • As an experienced professional, are you tracking workforce trends now to plan your future employment path?

About the Presenters

Kenneth W. Gronbach is a highly regarded futurist, demographer and generational marketing expert. Gronbach is a much sought after keynote speaker and consultant. His perspectives are common sense, long term, very macro and very big picture. In a world where important decisions are diminished by shortsighted goals and quarterly reports, this caliber of accurate insight is an anomaly. As leader of KGC Direct, he is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon. He is the author of numerous publications, including the books The Age Curve: How to Profit from the Coming Demographic Storm, and Common Census: the Counter-Intuitive Guide to Generational Marketing.

Art Koff is president and CEO of Retired Brains. He started his career with the Chicago Sun Times and then spent 31 years with national and international advertising agencies. After "retiring" he helped develop and market one of the first automated job-posting systems. He also helped build a suite of over 1,000 niche sites focused on recruiting. As a consultant and writer for the past 10 years, he has helped clients develop cost effective strategies primarily by using the Internet to reach seniors and minorities. Koff makes presentations at local, national and international association meetings and at conventions and trade shows. In addition, he is a quoted authority on new developments in national publications and the Web that affect seniors and retirees.

Tony Pell is president and a founder of GHIF. His background is in corporate development, project management and startups of innovative private sector companies. With Andrew Caplin, he helped develop GHIF's Housing Partnership Program to lower the home affordability threshold for lower income households. He is also working with Elliott Dubin to create an econometric model that measures the direct and multiplier impact of housing construction on national economies. As a publisher, Pell helped create a specialized periodical for a venture capital firm.

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.