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Lina Echeverria on Fostering a Culture of Ideas

Inspiring creativity, not stifling it.

Date: January 25, 2013

Podcast #: 13-02


Price: Free


AMA_Edgewise_1302.mp3 [14:30m]: Play in Popup



It takes an understanding culture to foster creativity. Lina Echeverria, author of the new AMACOM book Idea Agent, knows how it feels to fight for creative input. Now that she's in a leadership position, she does her best to make sure her teams don't feel the same aggravation she's experienced. Team members need to know they're safe to vocalize their ideas and, even if those ideas aren't eventually accepted, they feel heard.

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