December 16, 2012
AMA_Edgewise_1150.mp3 [m]: Play in Popup
Dr. Michael Beer, coauthor of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Beer explains how today’s most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs, inspiring managers, employees, and customers to work towards a greater good.
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