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John Quelch on Best Marketing Practices in a Recession

Why marketing matters during tough times, and what methods actually work.

Date: February 6, 2009

Podcast #: 09-06

 

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AMA_Edgewise_0906.mp3 [13:46m]: Play in Popup

 

Synopsis

John Quelch is the author of Greater Good: How Good Marketing Makes for Better Democracy. John was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

AMAs Advanced Course in Strategic Marketing
Why marketing matters during tough times, and what methods actually work.

Fundamentals of Marketing: Your Action Plan for Success
Why marketing matters during tough times, and what methods actually work.

Measuring and Maximizing Marketing ROI
Why marketing matters during tough times, and what methods actually work.

 

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