Date: June 19, 2009
Podcast #: 09-25
Price:
AMA_Edgewise_0925.mp3 [18:26m]: Play in Popup
Most executives still view customer service as a cost center, a necessary nuisance that drains funds from other more strategic investments. But for companies with a strategic approach, the customer service function itself is an unbeatable marketing machine, a word of mouth monster that directly drives sales, repeats business referrals, and increases the bottom line.
For additional training on this topic, consider these AMA seminars:
gning Marketing and Sales: Achieve Success Through Collaboration Its no secret that service is the golden key, but saying it is much easier than doing it right are different things entirely.
Customer Service Excellence: How to Win and Keep Customers Its no secret that service is the golden key, but saying it is much easier than doing it right are different things entirely.
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