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Magnifying Customer Focus: A Study of Current Trends and Future Possibilities
A Study of Trends and Future possibilities 2006–2016
This Webcast was recorded on June 27, 2006.
In today's fast-changing, high-competition marketplace, learning how to effectively focus on customer needs and desires has become a top priority. If companies don't master this ability, they can lose customers at the speed of the Internet.
This is why American Management Association has commissioned The Human Resource Institute (HRI) to conduct a global customer focus study in spring 2006 to learn what's driving customer focus, how companies can create a customer-focused culture, and what's likely to change over the next ten years.
Webcast Content:
The global Customer Focus Study findings address today's most widely practiced customer-focused strategies and:
- Mistakes organizations make in trying to satisfy customers
- The importance of process in developing and enhancing customer service
- How the most successful companies of the future will serve their customers
On June 27, 2006, Ed Reilly, CEO of American Management Association sat with Jay Jamrog, Executive Director of The Human Resource Institute (HRI); and Lior Arussy, President of Strativity Group, author of four books, including The Experience! How to Wow Your Customer and Create a Passionate Workplace, and an AMA faculty member, to discuss the study results and how companies, both large and small, can be more successful at practicing customer-focused strategies.
For additional training on this topic, consider these AMA seminars:
- Developing and Executing a Customer-centric Strategy
- Customer Service Excellence: How to Win and Keep Customers
