Overview

Powerful networking tools that drive rapid, sustainable growth.

"Online social networks such as LinkedIn, blogs, and Meetup have enjoyed phenomenal growth in the past year. They are among many new social software tools in an arsenal that also includes virtual communities, social network sites, and much more. The Virtual Handshake is the roadmap to a dynamic (and lucrative) online arena that is fast becoming the crucial relationship-building environment for serious professionals.

Filled with clear, real-life examples, The Virtual Handshake shows readers how to:

* attract business in online networks

* meet more relevant senior people

* start and promote a blog

* analyze and value their social network

* use web conferencing and discussion forums to build awareness

* manage their contact databases * ensure privacy and safety

For professionals whose businesses rely on a constant flow of new opportunities and contacts, The Virtual Handshake is a practical and vital resource."

About the Authors

DAVID TETEN (New York, NY) is CEO of Nitron Advisors, an independent research firm which uses social software to help institutional investors gain access to frontline industry experts. He is a former investment banker and strategy consultant, and speaks frequently at conferences and at universities such as Wharton, Columbia Business School, Yale, and Princeton. SCOTT ALLEN (Austin, TX) is a 20-year veteran entrepreneur and IT executive who has implemented solutions for clients such as IBM and Amazon. He is the Entrepreneurs Guide on About.com and has offered training programs with LinkedIn, Ryze, and others.