Overview

Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.

CEO Refresher The Best Books of 2007

About the Author

Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC’s Power Lunch and NPR’s Market Watch, and has been quoted in Fortune, The Washington Post , and other publications. She is the author of several books including The Story Factor.