Request a Catalog.

Webcasting the AMA Way

Secrets for Creating High-Quality Web Events
Recording Date: November 04, 2009
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


Whether you call them Web seminars, Webinars, or Webcasts,  American Management Association has produced dozens of online events which have been attended by thousands of business executives.

While Webcasts are a cost-effective way of generating leads and building relationships, they’re actually difficult to do well. The truth is that they have their own quirks and require a lot of preparation.

In this FREE Webcast, the AMA New Media team will explain the specific steps we take to create, polish, and deliver our Web programs.

What You Will Learn

In this session, you’ll hear some of the rules of thumb AMA has developed over the years to create and deliver Web programs, including:


  • How to define outcomes that will guide the program development process
  • Steps involved in event creation, delivery, and follow-up
  • Critical components required to create an engaging Webcast experience
  • Ways to build your audience
  • A step-by-step pre-production checklist 
  • What it takes to “run the show” 
  • Key post-production practices


This Webcast is designed to help everyone involved in planning, managing, or presenting Web events. So if you are currently developing web programs for your business or are considering getting started with them as a new communications medium, this is one program you’ll want to attend!

About the Presenters

Dave Summers is the New Media Producer at AMA’s New Media Lab.

Kevin Lee is the Production Manager at AMA’s New Media Lab.

Doug Sohn is the Marketing Strategist/Co-Producer at AMA’s New Media Lab.


Sponsored by:

By registering for this Webcast, participants acknowledge and agree to allow their contact information to be shared with the sponsor of this program, Adobe Systems Incorporated.

Show All Products in Communication Skills



Communication Skills
Human Resource Management
Training and Development




Technical Requirements


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.