eBay: The Overlooked Marketing and Sourcing Channel

Overview

With over 200 million registered users and net revenues in the billions of dollar, eBay is an international marketplace that is growing by leaps and bounds every year. The fact is, eBay is a proven, ready-to-use e-commerce solution that can help your organization save money and increase revenues.

The bottom line: every company should consider an eBay presence as part of their marketing and sourcing mix.

Marketing: If your company is not selling products on eBay, then someone else is controlling your brand on this e-commerce channel. Plus, products on eBay are very well indexed by search engines and can actually drive additional traffic to your corporate Website.

Sourcing: Many categories of products on eBay-often low-value office supplies and electronics-are much cheaper online and in bulk than they are from traditional wholesalers or suppliers. Whether you’re in need of office furniture and ink cartridges or specialized industrial equipment, eBay can often save you a bundle.

This Webcast has been designed for directors, managers and supervisors in business development, marketing, sales, sourcing and finance who need greater insight into leveraging eBay in their organizations.

What You Will Learn

This Webcast explores a number of ways that brick-and-mortar businesses can integrate eBay into their operations, including information on:

• Integrating eBay into corporate purchasing/sourcing processes
• Liquidating excess inventory or seasonal goods on eBay
• Using eBay to expand into international markets
• Tax and Legal Issues related to doing business on eBay

About the Presenters