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The Art of Extraordinary Customer Service

Leading the Way
Recording Date: February 22, 2007
Price: Free

Attending this Webcast is free. Registration is required.
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Customer satisfaction is no guarantee of long-term survival. The organization that wins big in today’s economy creates an experience that not only makes customers return but inspires them to become vocal advocates for the company. 

At this Webcast, Chip Bell, Partner at Performance Research Associates, and Heather Schultz, AMA’s Senior Vice President, Product Acquisition and Management, share how organizations can improve customer loyalty by effectively leading the service effort. The best-selling AMACOM coauthor of Managing Knock Your Socks off Service, Bell is also the developer of the AMA seminar “Leading Extraordinary Customer Service”, which debuts in April 2007.

What You Will Learn

  • Explore factors that deliver your company’s competitive edge through long-term customer devotion
  • Learn valuable techniques for creating lifelong customers
  • Understand your role in creating and maintaining a service management process that aligns people, systems and customers
  • Discover the importance of developing and retaining a service excellence and customer-oriented work force
  • Enjoy an entertaining and educational experience with one of the world’s leading authorities on service

This Webcast is intended for first and second level managers, front-line supervisors, department, team and task-force leaders, HR managers and all those who want to improve the quality of service their organization provides to external and internal customers.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.