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Rebuilding Brand America

Recording Date: June 20, 2007
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

Anti-American sentiment is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, and violence.

While negative attitudes are primarily a reaction to America’s foreign policies, particularly in the Middle East, they are also rooted in how capitalism is practiced by U.S. companies.

During this roundtable discussion, Dick Martin and Keith Reinhard explore the underpinnings of this resentment and offer ideas, examples, and case studies showing how U.S. businesses can rebuild America’s reputation in their pursuit of success in the global marketplace.

About the Presenters

Dick Martin was excecutive vice president of public relations, employee communications and brand management for AT&T. He has published articles in The Harvard Business Review and other media, and is the author of Tough Calls.

Keith Reinhard is the president of Business for Diplomatic Action, a nonpartisan business group organized to enlist the U.S. business community in actions to improve the standing of America in the world. He is the former chairman of DDB Worldwide. Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him among the top 100 industry influentials in advertising history.

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome

Linux

  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!