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Marketing in a World Gone Mobile

Recording Date: May 11, 2011
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

Discover the Impact of Mobile Technology on Customer Engagement

We’re in the midst of a technological revolution bigger than television or the personal computer. The new marketplace is mobile and it’s changing everything.

The days are gone when your customer will be tethered to a television or computer screen, perfectly positioned to receive a message on your terms. Mobile consumers are on the move, and you have to quickly learn how and where your customers fit in this new digital landscape, as well as how to interact with them effectively.

The truth is that mobile marketing entails a qualitative shift from past methods.

The relationship of the consumer to the device is not the passive “lean back” of TV or the more active “lean forward” of the PC, but rather the fully interactive “pull it forward” of mobile.

It’s up close, it’s personal, and it’s always on.

In this Webcast digital pioneer Chuck Martin explains how smart phones are redefining the scope of customer interaction and explores what you must do to interact on your customers' terms.

What You Will Learn

  • How to make the case for a specific mobile marketing initiative within your company
  • 10 questions to ask to help you understand your customer's phone characteristics
  • A robust 7-step mobile strategy 
  • How to develop solutions that drive customer engagement 
  • Tips on where to spend your mobile marketing dollars for greatest return
  • How channel leaders are utilizing location-based marketing 
  • Ways marketers are using 2D barcodes to drive business

The impact of mobile technology reaches across your organization. This program gives you a critical understanding of what’s involved and why you need to focus on this now!

While attending this program is FREE, reservations are required.

About the Presenters

Chuck Martin is the CEO of the Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade. The Mobile Future Institute and Martin are on the forefront of exploring mobile research, focusing on how marketers can most effectively reach users in this digital landscape. In addition, he author of The Digital Estate, a New York Times business best-seller,  and other books including, The Third Screen: Marketing to Your Customers in a World Gone Mobile.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Leveraging Social Media to Engage Customers and Build Your Brand
Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.