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Managing in the Experience Economy

Recording Date: June 06, 2012
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

 Goods and services are everywhere being commoditized; what consumers want are experiences—memorable events that engage customers (whether individuals or businesses) in inherently personal ways.

In this provocative presentation, B. Joseph Pine II explains why this is so and shows how you and your company— no matter its industry or current offerings—can succeed in today's Experience Economy.

What You Will Learn

Today, more and more people rely on their smart phones, connect via social media, and embrace technology across all facets of their personal and business lives. Join us and you’ll learn how to embrace these developments to create experiences that fuse the real and the virtual.

About the Presenters

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Pine cofounded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.  A prolific writer, in 2011 he updated his bestselling The Experience Economy and coauthored Infinite Possibility: Creating Customer Value on the Digital Frontier.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Leveraging Social Media to Engage Customers and Build Your Brand
Today’s web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.