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Making Smarter Decisions Without Drowning in Information

Recording Date: December 07, 2011
Price: Free


Attending this Webcast is free. Registration is required.
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Overview

 

Manage the Fire Hose of Data Before You Drown

Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us. To complicate this further the sheer volume of data isn’t the only thing changing—today’s data no longer streams through the same channels.

The question isn’t how to stop the fire hose of data but to find the truly essential nuggets of information and use them with confidence. 

In this webcast you’ll discover that the solution to the problem involves knowing the right questions to ask at the right time. Asking smarter questions exposes new information, points you to connections between seemingly unrelated facts and changes the dialogue you have with your colleagues.

What You Will Learn

Join us to learn practical thinking you can apply immediately to leap frog the whole notion of swimming in data by turning facts and figures into business learning.

Through case studies from over a dozen household brand names as well as the authors’ direct experience at Microsoft, IBM and American Express see how their framework can have a dramatic impact. 

By the end of this presentation, you will learn to simply and quickly amplify your decision making and separate the signal from the noise.

While attending this program is FREE, reservations are required.

About the Presenters

Christopher Frank is vice president of business-to-business and communications research at American Express, where he is responsible for advertising, brand, and business-to-business research. He is a respected speaker and leader in market research and advertising worldwide. Prior to joining American Express, Frank spent ten years at Microsoft, as senior director of corporate research. He has won industry awards for his accomplishments in analyzing the swing voter consumer, developing a framework for effective branding, and building a social media measurement system. He is the coauthor of Drinking From the Firehose.

Paul Magnone is vice president of business development and strategic alliances at Openet Telecom, a global telecommunications software and consulting firm, where he is responsible for executive leadership of Openet's global partner initiatives. Prior, he was a senior leader at IBM for 21 years driving growth programs including the launch of four new global consulting businesses. He has been recognized for his ability to build and manage strategic alliances with Fortune 100 organizations and with US, European, and Israeli venture capital firms. He is the coauthor of Drinking From the Firehose.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

AMA’s Advanced Financial Modeling and Forecasting Workshop
Build more powerful and more accurate forecasting models to better analyze financial data, predict revenues and costs, assess risks—and justify critical business decisions.

 

Technical Requirements

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To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.