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Making Smarter Decisions Without Drowning in Information

Recording Date: December 07, 2011
Price: Free

Attending this Webcast is free. Registration is required.
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Manage the Fire Hose of Data Before You Drown

Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us. To complicate this further the sheer volume of data isn’t the only thing changing—today’s data no longer streams through the same channels.

The question isn’t how to stop the fire hose of data but to find the truly essential nuggets of information and use them with confidence. 

In this webcast you’ll discover that the solution to the problem involves knowing the right questions to ask at the right time. Asking smarter questions exposes new information, points you to connections between seemingly unrelated facts and changes the dialogue you have with your colleagues.

What You Will Learn

Join us to learn practical thinking you can apply immediately to leap frog the whole notion of swimming in data by turning facts and figures into business learning.

Through case studies from over a dozen household brand names as well as the authors’ direct experience at Microsoft, IBM and American Express see how their framework can have a dramatic impact. 

By the end of this presentation, you will learn to simply and quickly amplify your decision making and separate the signal from the noise.

While attending this program is FREE, reservations are required.

About the Presenters

Christopher Frank is vice president of business-to-business and communications research at American Express, where he is responsible for advertising, brand, and business-to-business research. He is a respected speaker and leader in market research and advertising worldwide. Prior to joining American Express, Frank spent 10 years at Microsoft, as senior director of corporate research. He is the coauthor of Drinking From the Firehose.

Paul Magnone

is a tech strategist and business development leader who consults on strategic decisions and growth opportunities. Previously, he was VP of Business Development at Openet Telecom, a mobile telecom and big data software firm. He holds two patents and has extensive experience building strategic alliances spanning Fortune 100 organizations and with U.S., European and Israeli venture capital firms. He is the coauthor of Drinking from the Firehose.


Related Seminars

For additional training on this topic, consider these AMA seminars:

AMA’s Advanced Financial Forecasting and Modeling Workshop
Build more powerful and more accurate forecasting models to better analyze financial data, predict revenues and costs, assess risks—and justify critical business decisions.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!