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Ten Steps for Innovating with Speed

Recording Date: July 27, 2011
Price: Free

Attending this Webcast is free. Registration is required.
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How Thinking Like a Designer Can Solve Business Challenges

Leaders are always wondering what steps they need to take in their organization, department or business unit to actually deliver innovation.

The essence of this challenge is turning abstract ideas into tangible applications that can drive business growth.

This Webcast offers insight into “design thinking” that provides a different way to analyze and solve complex growth challenges. What you’ll discover is a systematic approach to problem solving built upon four questions: What is? What if? What wows? What works?

What You Will Learn


For 60 minutes you’ll discover how to innovate quickly for business growth when you have to create new products or implement projects. This includes tips on the mindset, techniques, and vocabulary of design thinking, including:

  • Telling a human-centered story to arouse passions
  • Making the words "by when?" part of every conversation
  • Agreeing on a fast decision-making model: who decides and when do they decide, using what criteria?
  • Sharing your ideas when they are just "good enough" and have the courage to look foolish
  • Letting others validate your ideas
  • Speaking the truth about failures and what was learned

Join us as we unlock the mysterious connection between design and growth, exploring how to exploit design's exciting potential. While attending this program is FREE, reservations are required.

About the Presenters

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. She is the coauthor of The Catalyst: How YOU Can Lead Extraordinary Growth and her latest, Designing for Growth: A Design Thinking Toolkit for Managers.

Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C. In the mid-1990s, he founded and led the global benchmarking practice for Price Waterhouse and subsequently became a partner of Kaiser Associates, the global strategy consultancy, and cofounder of Brivo Systems, a Web-based security and access control provider. He is a coauthor of Designing for Growth: A Design Thinking Toolkit for Managers


Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Creativity and Innovation: Unleash Your Potential for Greater Success
Discover new ways to break through mental barriers, ho-hum thinking and roadblocks


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!