Request a Catalog.

Influence and Power: Improve Your Ability to Lead

Recording Date: November 16, 2010
Price: Free

The Live event is over. The on-demand version will be available soon.

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


Understanding the most important quality a leader should possess

Within most organizations power does not come with authority but rather from influence.

"Leadership presence" is a form of communication that can be learned. In this Video Webcast, John Baldoni and Kurt Mortensen will explore the hows and the whys of influence and power, giving you insight into how you can shape and define your influence to boost your career.

Using real-life examples, you’ll hear how effective leaders build influence and use it to wield their power in a way that gets results.

What You Will Learn

  •  Why leveraging your “influence” is so important today
  •  The key skills you need to be regarded as influential
  •  How to use your influence to bring about change and avoid the status quo
  •  Ways to use a collaborative approach to build your influence with colleagues, customers, and vendors
  •  Advice on building relationships with senior executives in your organization
  •  How to avoid coming across as an “out-for-yourself” leader
  •  Ways to undo your failure to keep a promise—whether to boss, staff, or customer
  •  Steps you can take now to increase your persuasiveness and influence
  •  Which communication mistakes can get in the way of how you captivate, inspire and influence others

While attending the Webcast is FREE, reservations are required.

About the Presenters

John Baldoni John Baldoni is an internationally recognized leadership consultant, speaker, and author of seven books, including Lead by Example, The AMA Handbook of Leadership, and Lead Your Boss. In 2010, he was named one of the world’s Top 25 leadership Experts by Top Leadership Gurus. Baldoni's articles have appeared in BusinessWeek.com, FastCompany.com, and Harvard Business Publishing. For more information, visit  www.johnbaldoni.com/

Kurt W. Mortensen is one of America’s leading authorities on persuasion, negotiation, and influence.  Kurt has spent 15 years researching persuasion, negotiation, and motivational psychology, and he teaches on the university level.  Kurt is the author of Persuasion IQ and the best-selling book, Maximum Influence.  His latest book is The Laws of Charisma.

During Kurt’s long experience teaching hundreds of workshops nationwide and other associations with people from all over the world, he discovered that all people desire to succeed but many times fall short of their goals.  As a result, Kurt uncovered all the crucial elements for the formula of success and wealth that will ultimately help people achieve their goals for success. 

Through extensive research and personal experience, he developed the most comprehensive resource to meet the needs of individuals who want to master the skills and techniques necessary to achieve unlimited income.  Mortensen teaches that professional success, personal relationships, and income depend on the ability to persuade, influence, and motivate others.  He is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, Larry King, and Mark Victor Hansen.  For more information visit http://www.kurtmortensen.com/.


Related Seminars

For additional training on this topic, consider these AMA seminars:

Expanding Your Influence: Understanding the Psychology of Persuasion
How can one person get someone to do something with ease, while it’s an uphill battle for someone else?

The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results
It's a fact of organizational life: Leadership communication goes hand-in-hand with success—and the effective application of this skill is particularly essential in an uncertain economy when painful business decisions are made daily.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!