/training/webcasts/Expanding-Your-Influence-Understanding-the-Psychology-of-Persuasion.aspx
Request a Catalog.

Expanding Your Influence: Understanding the Psychology of Persuasion

Seminar #2204 Classroom
(Read reviews)

How can one person get someone to do something with ease, while it’s an uphill battle for someone else?


Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

This 2-day course explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.
Share

Also Available as:


Schedule

  • [2] days
  • [2] days - $2,095 Non Members
  • [2] days - $1,895 AMA Members
  • [2] days - $1,623 GSA

Credits

12 PDU /1.2 CEU

Download Our Course Info Packet Today
The course packet will provide all curriculum information necessary to demonstrate the value of the program.

Schedule

We have 19 scheduled sessions located nationwide starting between 9/29/2014 - 6/15/2015

Date Location Duration Attendees  
Sep 29, 2014 - Sep 30, 2014 San Francisco, CA 2 Days
Oct 9, 2014 - Oct 10, 2014 San Diego, CA 2 Days
Oct 16, 2014 - Oct 17, 2014 New York, NY 2 Days
Nov 6, 2014 - Nov 7, 2014 Boston, MA 2 Days
Nov 17, 2014 - Nov 18, 2014 Arlington/Washington DC, DC 2 Days
Nov 24, 2014 - Nov 25, 2014 San Francisco, CA 2 Days
Dec 1, 2014 - Dec 2, 2014 New York, NY 2 Days
Dec 1, 2014 - Dec 2, 2014 Chicago, IL 2 Days
Dec 4, 2014 - Dec 5, 2014 Dallas, TX 2 Days
Dec 11, 2014 - Dec 12, 2014 Atlanta, GA 2 Days
Feb 9, 2015 - Feb 10, 2015 San Francisco, CA 2 Days
Feb 12, 2015 - Feb 13, 2015 New York, NY 2 Days
Mar 5, 2015 - Mar 6, 2015 Chicago, IL 2 Days
Mar 23, 2015 - Mar 24, 2015 Arlington/Washington DC, DC 2 Days
Apr 16, 2015 - Apr 17, 2015 New York, NY 2 Days
Apr 27, 2015 - Apr 28, 2015 Los Angeles, CA 2 Days
Apr 30, 2015 - May 1, 2015 Atlanta, GA 2 Days
Jun 4, 2015 - Jun 5, 2015 San Francisco, CA 2 Days
Jun 15, 2015 - Jun 16, 2015 Chicago, IL 2 Days
Registering more than 4  people, please call 1-877-566-9441.

How You Will Benefit

  • Explore the psychology behind persuasion
  • Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviors and reactions
  • Select and customize the right law(s) of persuasion to apply in any situation
  • Learn tactics to protect yourself from unethical behavior
  • Prepare to influence an individual by using the Pre-Persuasion Checklist

What You Will Cover

  • The psychological foundation to the laws of persuasion
  • Differentiating the psychology of persuasion from the process of influencing
  • The relationship of triggers to the laws of persuasion/influence
  • Defining the two paths of persuasion—conscious and subconscious
  • Using the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
  • Applying the laws of persuasion back on the job

Extended Seminar Outline

Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.

Special Feature

Receive a complimentary copy of Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen when you attend this seminar

 
 

Send To Manager

* = Required
*
Your Name
*
Your Email
*
Managers's Name
*
Managers's Email
 

Add A Note:

Below is the standard message that will be sent. If you would like to customize your message, simply click in the box below to edit.




Type the characters you see below.


Captcha

AMA Certificate Discount

Close
AMA Certificate Program Discount

This offer cannot be combined with any other promotion.

View a complete list of AMA's Certificate Programs

 

 

Special Savings Programs Overlay

Call (877) 566-9441 to stretch your training dollars with AMA. Guaranteed zero wait time.

*Restrictions apply, See Terms and Conditions below for details.

Seminar Savings Pass - Save up to 48%

Training a small team or a large group? AMA’s Seminar Savings Pass offers a variety of options to maximize your budget while achieving your goals!

Call & mention code LD8L.

Choose 3 AMA classroom or LXL Live Online seminars in 6 months for $4,995.

Choose 6 AMA classroom or LXL Live Online seminars in 12 months for $9,490.

Choose 12 AMA classroom or LXL Live Online seminars in 12 months for $17,980.

Choose 24 AMA classroom or LXL Live Online seminars in 12 months for $32,980.

Annual Pass - Unlimited Training for 1 Year

Looking to build your skills without breaking your budget? AMA’s Annual Pass programs are what you need to energize your career and make this your year.

Annual Pass

Choose as many as you need from over 140 AMA classroom seminars and select up to 3 LXL Live Online seminars for $3,995.

Call & mention code LDVY.

Premium Annual Pass

Choose as many as you need from all AMA classroom seminars and select up to 3 LXL Live Online seminars for $4,995.

Call & mention code XCTH.

Last Minute Seating - Save up to 25%

Ready to get started now? AMA’s Last Minute Seating gives you access to select an upcoming program at a reduced price. See the current list of available programs here.

Call & mention code XAMD.

Bring a Friend - Take 20% Off 2nd Seat

Bring your boss, colleague, team member or friend to the same session (classroom or LXLsm Live Online) and learn new skills together.

Call & mention code LCTJ.

ORDER FOR THE TEAM - Save 40% on books

Order just five or more copies of the same title of any AMACOM book and save 40% off the cover price. Decide which skills you want to improve in your staff in order to ensure your company will achieve its budget and strategic objectives—and then find the books that will inspire your company's success!

For your discount, simply email specialsls@amanet.org or call 800-250-5308.

Terms & Conditions

These offers are valid only when applied to new registrations and cannot be applied to transfers, cancellations or GSA pricing. Prices and schedules are subject to change without notice. Offers cannot be combined.

SEMINAR SAVINGS PASS – 3-Pack, 6-Pack, 12-Pack, & 24-Pack: This offer is applicable to all AMA U.S. Classroom and LXL Live Online Seminars with a member price of $2,395 or less, or nonmember price of $2,645 or less. Third party-delivered programs available through AMA and LXL Express Skills Series courses are excluded. Past purchases and other promotional offers are excluded. Attendance must be completed within six months for 3-Pack/12 months for 6-Pack, 12-Pack, & 24-Pack of purchase date. This is a call-in offer only.

ANNUAL PASS: Annual Pass purchasers may choose from all AMA U.S. Classroom and LXL Live Online Seminars with a member price of $2,395 or less, or nonmember price of $2,645 or less. Premium Annual Pass purchasers may choose from all AMA U.S. Classroom and LXL Live Online Seminars. Third party-delivered programs available through AMA and LXL Express Skills Series courses are excluded from both Annual Pass and Premium Annual Pass redemption. Past purchases and other promotional offers are excluded. Annual Pass and Premium Annual Pass fees are nonrefundable, regardless of attendance. Your pass will be activated on the start date of the first seminar you register for using the pass and will expire one year later. The pass may only be used by the person designated on the pass and may not be sold, transferred or assigned in any manner. All attendance must be completed by the pass expiration date. If left entirely unused, the pass will expire twelve months from the purchase date. Photo identification will be required when attending a seminar. This is a call-in offer only.

BRING A FRIEND: Past purchases and other promotional offers are excluded. Third party-delivered programs available through AMA and LXL Express Skills Series courses are excluded. This is a call-in offer only.

LAST MINUTE SEATING: Past purchases and other promotional offers are excluded. Third party-delivered programs available through AMA and LXL Express Skills Series courses are excluded. This is a call-in offer only.

Seminar Savings Pass

Close

3 Seminars for $4,995

Making your training dollars go further by sending as many as three people to AMA Seminars in a six-month period. This offer is applicable to all U.S. Classroom and Live Online Seminars with a member price of $2,395 or less, or nonmember price of $2,645 or less. Past purchases and other promotional offers are excluded. Prices are subject to change without notice.

Call 1-877-566-9441 and mention code LA3Y for additional questions and to register.

 

 

Payment Options

Close

AMA provides two online payment options for your convenience:

Charge my credit card: You can bill the seminar to a corporate or personal credit card.

Invoice me: AMA will send a bill directly to you or your company. Please note that some companies may require a purchase order be completed before they process an invoice.

Please call us at 1-877-566-9441 should you have any questions regarding our payment options.

 

 

 

 

 

 

 

 

 

 

Faculty Info

Close

AMA Faculty-the AMA Advantage

AMA seminars are led by senior executives, managers, authors, educators, consultants, course developers. And even CEOs!

AMA is distinguished by the quality of its faculty-men and women who are not just skilled platform speakers but industry experts who have achieved success in the corporate world. They are top business practitioners who have been in the trenches-and who bring their distinctive insights, practical experience and illuminating personal anecdotes to every AMA seminar session they lead.

Each of our course leaders has been selected from a pool of top candidates, has undergone rigorous AMA training and is periodically evaluated by AMA practice leaders. All bring with them many years of expertise...plus fresh new ideas and perspectives.

Our seminar leaders add value to every course not only through their practical, action-oriented presentations-but also through the expert advice they offer and the opportunities throughout the seminar session for the one-on-one mentoring critical to effective learning.

The AMA faculty...is the AMA advantage!

 

 

 

 

 

 

 

 

 

 

Seminar Hours

Close

Seminar Hours and Attire

Q: What time does my seminar begin and end?

A: On the first morning, please arrive at 8:30 am to pick up your registration packet and room assignment. Seminars begin at 9:00 am and end at 5:00 pm, except on the last day. On the last day, seminars that run the full day begin at 9:00 am and end at 4:30 pm. Seminars that conclude with half day sessions end at 12:00 pm.

Q: What should I wear?

A: Casual business attire is appropriate. Note: room temperatures may vary so you may want to dress in layers. Travel and Accommodations

Q: Can AMA help me make travel arrangements?

A: AMA partners with leading travel organizations to offer participants special discounts when attending AMA seminars. Car Rentals - Hertz offers American Management Association members and course participants discounts at participating locations in the U.S. and around the world. Your CDP# 1215377 is the key. Visit www.hertz.com for reservations on-line, or, if you prefer, you may call the Members Only Reservations Line at 1-800-654-2200 or call your travel agent. Hotels - Preferred pricing is available at hotels close to all seminar venues. Visit our travel page or call 1-877-566-9441 for information.

Q: Can AMA help me make hotel reservations?

A: AMA does not arrange hotel accommodations. However, AMA has negotiated with certain hotels in some locations to hold a block of rooms for seminar participants for up to three weeks prior to your seminar start date. Look on your registration confirmation letter for a phone number for one of these hotels. When you call the hotel, mention you are an AMA seminar attendee to secure preferred rates, if available. We recommend you make your reservations early.

 

 

 

 

 

 

 

 

 

 

Travel Accommodations

Close

Q: Can AMA help me make travel arrangements?

A: Preferred hotel rates for AMA participants are available at all center locations, click on the city you are interested in:

Atlanta
Chicago
New York
San Francisco
Washington, DC

For information about hotels near non-center locations, click on the "location" line highlighted in the registration section of each seminar description page or call 1-877-566-9441.

Q: Can AMA help me make hotel reservations?

A: Hertz offers American Management Association members and course participants discounts at participating locations in the U.S. and around the world. Your CDP# 1215377 is the key. Visit https://www.hertz.com/rentacar/index.jsp?bsc=t&targetPage=reservationOnHomepage.jsp for reservations on-line, or, if you prefer, you may call the Members Only Reservations Line at 1-800-654-2200 or call your travel agent.


 

 

Cancellation Policy

Close
Transfer, Cancellation and Refund Policy

For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA OnDemand offerings are not eligible for substitution, transfer, cancellation, return, or refund.

100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Therefore, please call us at 1-800-262-9699.

 

 

Federal Government

Close
Q: Do federal government employees receive GSA pricing in seminars?
A:
Yes, federal government employees are eligible for special GSA pricing for many seminars. Call 1-877-566-9441 or visit our Government Services site for more information.

 

 

 

 

 

 

 

 

 

 

The Virtual Seminar Experience

Close

 

 

 

 

 

 

 

 

 

 

Preferred Member Pricing

Close
Choose the AMA Membership plan that’s right for you and take advantage of its many exclusive benefits including Preferred Member Pricing on all AMA Seminars–at least 10% savings.

Preferred Member Pricing makes it possible for you or your entire organization to benefit from AMA’s world-class training.