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Drive: The Surprising Truth About What Motivates

Recording Date: December 16, 2009
Price: Free

Attending this Webcast is free. Registration is required.
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There’s a myth in business that the only way to get people to perform at a high level is with carrots and sticks.

But that’s just wrong—not wrong morally, but wrong scientifically.

Forty years of science tells us that those sorts of motivators—if you do this, then you’ll get that—do work, but only in a surprisingly narrow band of circumstances. For creative conceptual work, those if-then motivators usually make things worse.

What You Will Learn

In this thought-provoking session, Dan Pink will describe the disconnect between what science knows and what business does and reveal a better approach—one built more on intrinsic motivation and animated by three essential elements:
  1.  Autonomy—the desire to direct our own lives
  2.  Mastery—the urge to get better and better at something that matters
  3.  Purpose—the desire to do what we do in the service of something larger than ourselves

This Webcast will prompt you to think and inspire you to transform your business and your career.

While attending the Webcast is FREE, reservations are required.

About the Presenters

Daniel H. Pink is the author of provocative, bestselling books on the changing world of work. His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. He also lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

Pink served from 1995 to 1997 as chief speech writer for Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government.

He is the author of A Whole New Mind: Why Right-Brainers Will Rule the Future, and Drive: The Surprising Truth About What Motivates Us. His latest book is To Sell is Human.



Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.