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Do You Know Your Competitive Advantage?

Recording Date: May 23, 2007
Price: Free

Attending this Webcast is free. Registration is required.
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In this highly competitive marketplace, it is critical to focus on a customer’s buying criteria when discussing deliverables. This information can better align your “competitive advantage” sales message with the customer’s needs and boost sales.

What You Will Learn

This Webcast focuses on how to uncover the advantages you bring to the table, with practical insight on:
  • Identifying and differentiating your competitive advantages
  • Zeroing in on all of your deliverables, not just products and services
  • Ridding your sales message of clichés and meaningless phrases
  • Delivering your competitive advantage message

What you’ll learn in this Webcast will help you craft a powerful selling message that will pinpoint why your products and services stand out vs. those of your competitor.

This Webcast is designed for marketing and sales professionals as well as consultants who want to give their clients and prospects a reason to choose them over their competitors.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.