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Do You Know Your Competitive Advantage?

Recording Date: May 23, 2007

Price: Free



Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

In this highly competitive marketplace, it is critical to focus on a customer's buying criteria when discussing deliverables. This information can better align your 'competitive advantage' sales message with the customer's needs and boost sales.

What You Will Learn

This Webcast focuses on how to uncover the advantages you bring to the table, with practical insight on:

  • Identifying and differentiating your competitive advantages
  • Zeroing in on all of your deliverables, not just products and services
  • Ridding your sales message of clichés and meaningless phrases
  • Delivering your competitive advantage message

What you'll learn in this Webcast will help you craft a powerful selling message that will pinpoint why your products and services stand out vs. those of your competitor.

This Webcast is designed for marketing and sales professionals as well as consultants who want to give their clients and prospects a reason to choose them over their competitors.

About the Presenters

Jaynie L. Smith is president of Smart Advantage, Inc., a marketing/management consultancy. She is the author of Creating Competitive Advantage (Doubleday Currency, 2006). Her 'Competitive Advantage' proprietary workshop was selected as one of AMA's leading new courses for the 2007 curriculum.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

Selling to Major Accounts—A Strategic Approach
Calling on major accounts is time-consuming and risky. With account management training, develop the strategy that will get you the best return on your investment!

 
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Technical Requirements

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To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.