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Creating an Engaged Workforce for Exceptional Business Growth

Recording Date: March 02, 2011
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

Are you ready to unlock the full potential of your staff?

If so, it’s time to consider a breakthrough leadership strategy. It’s time to develop and deploy an “Army of Entrepreneurs” within your organization.

What does that mean?

In short, an Army of Entrepreneurs is an internal force of committed, creative employees. It is also a management and leadership model that enables a business to grow and prosper in a fast-changing world.

Building an “army” entails empowering every employee to use his or her own resources and initiative to help the business succeed. Each person develops an “owner’s mindset” and becomes a powerful force for growth within the organization.

The timing for this strategy could not be more critical. The strongest force for growth in the coming years will be individual and collective intellectual capital and continuous innovation. In a fast-changing, competitive business world, employees must be looking around corners and anticipating change. To be successful, every employee must develop an “owner’s mindset” and treat the business like it’s their own.

This Webcast will teach owners and mangers how to create their own “Army of Entrepreneurs.”

What You Will Learn

The good news is that entrepreneurial behavior is teachable. This program explains how to give your employees the tools, freedom and encouragement they need to be successful, to fully develop their talents and pursue their passions. It covers:
  • How to transform your employees from staff members to soldiers, from order takers to entrepreneurs 
  • How to create incentives that keep on giving across each employee’s career
  • Ways to align an individual’s goals with the company’s bottom-line objectives
  • Advice on recruiting, training, and retaining entrepreneurial employees
  • How to measure success
  • And much more

The payoff can be huge. If you are looking for a growth engine, a source of innovation and an insurance policy against downturns and unexpected dips in the economy, plan to attend this Webcast.

While attending this program is FREE, reservations are required.

About the Presenters

Jennifer Prosek is the founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy with offices in New York, Connecticut and London. Prosek built the firm using a management strategy she developed called an “Army of Entrepreneurs.” The “army” model is the subject of her first book, Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.

CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company. Recognized as one of the “Top Places to Work in PR” by PR News. it was named “Small Agency of the Year” by The Holmes Report. 

Prosek was a finalist for the 2010 Ernst & Young Entrepreneur of the Year award. She was also named an "Emerging Power Player" by PR Week magazine, which lauded her for "combining an MBA education and instinct." She is a member of the Arthur Page Society, which includes chief communications officers from major corporation and CEOs of leading public relations agencies.

Prosek lectures frequently at leading business schools, including Columbia, and entrepreneurial and business groups, such as the Yale Chief Executive Leadership Institute.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

M - The 7 Habits of Highly Effective People® for Managers
Cultivate effectiveness, lead with excellence and transform your team for breakthrough results.

Related Reading from AMACOM Books:

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.