Request a Catalog.

How to Build a Competitive Partnership: A Case Study of Cisco and Microsoft

Recording Date: November 11, 2009
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


In the summer of 2007, the CEOs of Cisco and Microsoft announced a truly powerful strategic alliance, leveraging the best networking technologies and desktop solutions from Cisco and Microsoft.  The primary goal of the alliance is to help customers push the boundaries of what is possible with networks and software. 

The CEOs of both companies asserted that this competitive alliance was vital to their joint success and would protect the customer’s “long-term investment” in both Cisco and Microsoft technology. 

While both CEOs acknowledged that areas of competitive overlap would continue to exist, the larger message underscored their commitment to the customer and the benefits of hybrid Cisco/Microsoft solutions. 

You too can succeed in building a competitive strategic alliance by understanding how and why the Cisco and Microsoft alliance placed customer benefit ahead of all other goals.

During this webcast, you’ll learn how a competitive partnership can provide better industry solutions through simultaneous collaborative investment and marketplace competition.

What You Will Learn

Competitive partnerships can be a powerful tool for growing your business and prospering while satisfying your customers' increasingly complex demands. Join us as we explore one partnership that is working and some of the lessons learned, including:
  •  Why Cisco believes these complex relationships are strategic to the company’s long-term success
  •  Three biggest challenges that have occurred and what has been/is being done to address them
  •  How Cisco and Microsoft can have a successful competitive alliance that is both customer-driven and also drives new market opportunities for each
  •  Three most valuable lessons learned when balancing extensive collaboration with vigorous competition
  •  Five elements that form the foundation of Cisco’s Playbook strategy for ComPartners

While attending the webcast is FREE, reservations are required.

About the Presenters

Greg Fox, Chief Marketing Officer, Cisco Strategic Alliances, oversees  worldwide marketing strategy and programs for Cisco’s primary alliance relationships.  Before Cisco, Fox spent more than 10 years in various alliance, channels, marketing, business development, sales, and engineering roles with WordPerfect Corporation, Compaq Computer, and Novell.  A published author and featured speaker, he serves on the Board of Directors of the Association of Strategic Alliance Professionals and is a founding member of the Conference Board's Center for Corporate Citizenship and Sustainability.

Alex Suri, Director, New Global Alliances, Cisco Strategic Alliances, is focused on building new alliances for Cisco within the software industry.  He has over 20 years of management experience in Information Technology.  He has led IT initiatives at over a dozen Fortune 500 companies creating in excess of $1B in documented cost reductions.  He was a member of Cisco's original e-commerce team, where he spun out to found Intellify Inc., later sold to a Silicon Valley systems integrator.  Suri returned to Cisco to establish and lead the Microsoft Alliance team that organized the historic Cisco/Microsoft CEO event in 2007. 

Greg Mihran, Senior Manager, Business Development, Cisco Strategic Alliances, is responsible for developing new product and services initiatives for Cisco’s largest global alliance partners.  He has specialized in vertical industry, data center and consumer solutions.  Mihran has over 25 years of high technology industry experience, including five years running his own management consulting firm as an interim executive for Silicon Valley start-up companies.  Prior to that, he held various general management positions at Hewlett-Packard Company, where he focused on new ventures, business development, global accounts management, channel solutions and product marketing. 


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!