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How to Make the Internal Business Case for Green Initiatives

Recording Date: August 10, 2011
Price: Free

Attending this Webcast is free. Registration is required.
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A Clear Road Map for Launching Sustainable Projects

Whether you are working to broaden internal support for a sustainability strategy or championing a specific environmental project, you are certain to face skepticism. In an age of scarce corporate resources, top management expects you to provide details on how a “green” proposal advances core business goals.

Developing a clear and concise business case is critical.

This Webcast provides a number of recommendations and tools specific to the unique challenges you’ll face when in building a business case involving eco-related costs and benefits.

What You Will Learn


Using examples and case studies, this program explores a practical approach for developing your green initiative, including:

  • Tips for getting your initiative started
  • Four core elements of “Eco-Advantage” that need to be established for every initiative
  • Steps for outlining your business case including risks and opportunities
  • Tips for “sharpening your pencil” to develop tangible benefit/cost analyses

While attending this program is FREE, reservations are required.

About the Presenters

P. J. Simmons is chairman of the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program and was deputy chair for climate and energy at the Clinton Global Initiative. Simmons is a life member of the Council on Foreign Relations. He is the coauthor of The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function.


Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Financial Forecasting
Strengthen your forecasting skills to analyze financial data and develop robust forecasts.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!