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How to Make the Internal Business Case for Green Initiatives

Recording Date: August 10, 2011
Price: Free

Attending this Webcast is free. Registration is required.
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A Clear Road Map for Launching Sustainable Projects

Whether you are working to broaden internal support for a sustainability strategy or championing a specific environmental project, you are certain to face skepticism. In an age of scarce corporate resources, top management expects you to provide details on how a “green” proposal advances core business goals.

Developing a clear and concise business case is critical.

This Webcast provides a number of recommendations and tools specific to the unique challenges you’ll face when in building a business case involving eco-related costs and benefits.

What You Will Learn


Using examples and case studies, this program explores a practical approach for developing your green initiative, including:

  • Tips for getting your initiative started
  • Four core elements of “Eco-Advantage” that need to be established for every initiative
  • Steps for outlining your business case including risks and opportunities
  • Tips for “sharpening your pencil” to develop tangible benefit/cost analyses

While attending this program is FREE, reservations are required.

About the Presenters

P. J. Simmons is chairman of the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program and was deputy chair for climate and energy at the Clinton Global Initiative. Simmons is a life member of the Council on Foreign Relations. He is the coauthor of The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function.


Related Seminars

For additional training on this topic, consider these AMA seminars:

M - Fundamentals of Forecasting
Get the basic skills you need to accurately predict revenues and costs.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.