Request a Catalog.

Applying the 70:20:10 Enterprise Learning Model

Recording Date: December 05, 2012
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.



The 70:20:10 model assumes that 70% of learning comes from on-the-job experiences, 20% from learning from others, and 10% from formal training courses.

Join this webcast to explore how to integrate this model with both formal and informal learning for improved enterprise-wide performance. Using a variety of structured e-learning and social collaboration tools, you’ll see how various types of learning activities are applied to deploy blended enterprise learning programs that unlock value for each individual learner, transform talent to higher levels of contribution, and boost overall organizational capability.

Recent research indicates that U.S. companies expect to increase their training budgets over the next year. Yet even with additional funds, organizations increasingly look to new technologies that allow them to rollout cost-effective learning, thereby decreasing the cost per learner and increasing the value per dollar invested.

What’s truly unique about this type of blended learning approach is that it integrates the best of Web 2.0 learning programs that are accessible both via web and mobile devices, making them highly flexible for the end user, combined with formal training and informal learning opportunities.

What You Will Learn


The program will feature pragmatic case studies and best practice guidelines covering:

  • Ways to leverage informal workplace learning
  • Tactics companies are using to deploy blended approaches to solve global enterprise learning challenges
  • Key success factors for social learning initiatives
  • How AMA’s new suite of user-friendly e-learning tools can help you achieve your enterprise learning goals

While attending this program is FREE, reservations are required.

About the Presenters

Mickaël Ohana Ohana is Chief Executive Officer of CrossKnowledge. He began his career as a consultant at McKinsey&Co. In 2000, Mickaël formed CrossKnowledge and grew the business to a global leader in distant education, training more than 3 million people and enjoying partnerships with world-class thought leaders, Business Schools and large corporations. Mickaël has an active role in democratizing the access to Tier1 education thanks to online solutions. He is a regular guest speaker at Symposiums or Business Schools and participated in 5 White Papers on the e-learning industry. Mickael is a Board Member of several companies, in Europe and in the US and decided to move to NY as of June 2012.

Sandra L. Edwards, Senior Vice President, AMA Enterprise, has more than 20 years of experience in strategic business development, performance consulting, organizational change, and human capital management. In her current role at American Management Association, Edwards provides leadership and strategy for AMA’s corporate and government learning solutions division, responsible for the sales, customization and delivery of onsite training programs. She is coauthor of the book The High Performance Sales Organization, a contributor to the book The Alligator Trap, and author of several articles on workplace issues.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!