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The Accidental Marketing Manager

Marketing Is Your New Responsibility, What Do You Do Now?
Recording Date: December 02, 2009
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


Have you recently fallen into the role of a marketing manager?

When you suddenly find yourself responsible for marketing but are unfamiliar with how to make it happen, you’re an accidental marketing manager.

The good news is that you can achieve success without being an expert in the subtleties of marketing — you just need to understand some key time-tested concepts and have access to some sage insight as a guide.

This Webcast delivers a wealth of practical, no-nonsense advice that will help you keep do more than just keep things running smoothly. By attending you’ll discover the “secrets” of marketing, branding and advertising that no one ever teaches—wisdom that will help you make meaningful decisions with confidence.

What You Will Learn

In 60 minutes you’ll discover the key elements involved in evaluating what you’re doing now and refining your marketing initiatives to boost their success from the start, including:
  •  Why you don’t have to spend billions on your marketing efforts to be effective
  •  The secret of developing a message that breaks through the clutter and gets results
  •  Simple tips to ensure that your advertising contains the most important element of all
  •  Why marketing success is not about your company’s DNA, but your ENA
  •  What art directors do wrong and how to make them do it right
  •  “Magic tricks” for increasing customer response to your marketing materials
  •  Where digital marketing fits into your toolbox and how to do it right.

While attending the Webcast is FREE, reservations are required. Register now online or call 1-877-566-9441.

About the Presenters

Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies. He has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as environmental groups, and presidential campaigns for both major parties. He is the author of Steal These Ideas and Powerlines.

Of Cone, the Chicago Sun Times says, “Like most marketing executives whose opinions we respect, Cone is both cogent and blunt.” The Wall Street Journal says, Cone “doesn’t merely offer advice but unabashedly tells us what to do. He gets away with this less because of his advertising pedigree than because of the logic of the case he makes.”


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.