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7 Critical Web Writing Mistakes and How to Avoid Them

Recording Date: May 20, 2009
Price: Free

Attending this Webcast is free. Registration is required.
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Tips for Polishing Your Web Writing Skills

If your writing skills are still strictly paper-based, now is the time to update your business communications expertise by learning to write effectively for Websites, blogs, intranets, and e-mail newsletters.

On the Web, people read differently, so you have to write differently too.

And it’s a whole different game when small mistakes are instantly viewable by huge audiences.

In addition, good online writing can help you attract new customers, drive sales, build brand awareness, and strengthen client relationships. And in this competitive job market, good online writing is a crucial skill for every professional.

What You Will Learn

This Webcast explores 7 common Web writing mistakes, showing you what steps to take to avoid them. Join us for a focused 60-minute exploration of:
  • The rules and best practices of good Web writing.
  • The importance of writing compelling headlines.
  • Tips for getting your Web content noticed by search engines.
  • Leveraging blogs and social media for business results.
  • Ways to drive sales and build email lists by writing irresistibly clickable copy.
  • And much more.

During this recession, it’s more important than ever to keep your skills up-to-date. Increase your marketability and effectiveness by learning the key elements of good Web writing.

About the Presenters

Pamela Skillings is president and CEO of Skillful Communications and the author of Escape from Corporate America: A Practical Guide to Creating the Career of Your Dreams. Skillful Communications provides training, consulting, and writing services for clients including American Express, Citigroup, and Ernst & Young. Previously, Skillings honed her persuasive writing skills during twelve years as a marketing executive for Fortune 500 companies, including Citigroup and MasterCard International. She is also a freelance contributor to the New York Times, About.com and many other publications.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!