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Growing Your Business Using Workforce Analytics and BIG DATA

A breakfast briefing hosted by AMA and Mercer

Date: Thursday, November 29, 2012
Time: 8:30-10:30 a.m. —Continental Breakfast Served
Fee: Complimentary

Location: AMA Headquarters/Executive Conference Center
1601 Broadway
New York, NY 10019

The Live event is over. The on-demand version will be available soon.

Admission is free, but seating is limited—register by November 15, 2012.


  • Understand what a “best-in-class” analytics program looks like
  • Discover how to define, create and monitor the right metrics 
  •  Learn how to make your program sustainable and a driver of business outcomes
  • Learn about telling a story with data
  • Use infographics to deliver your messages
  • Share success stories and challenges while networking with your colleagues

Plus—All participants will receive the newly-released book, Lead with a Story, by Paul Smith (AMACOM, 2012) and a chance to win a free Kindle.

Who Should Attend

Executives and Senior Managers of Human Resources, Training and Organizational Development


Lauri Sowa, AMA

John Grimwade, Conde Nast

Brian J. Kelly, Mercer

Wendy Hirsch, Mercer

Complimentary attendance is strictly limited to allow for maximum interaction. Register by November 15.