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Leveraging Web 2.0 to Engage Customers and Build Your Brand

Seminar #5521

Today’s Web is a more powerful marketing tool than ever. Are you tapping into its amazing potential to turn users into customers?

It’s no secret that the Internet has drastically changed the dynamics of the merchant/customer relationship. Now when it’s time to make a buying decision, customers increasingly turn to the Web for product and company information. They expect companies to be transparent, open and honest—and when given a choice spend their dollars with those that are. This seminar provides marketing professionals with concrete techniques for applying Web 2.0 strategies and tools to their overall marketing portfolio. Research consumers’ online habits and mine the data to engage them with blogs, social networks, podcasts and video. You’ll return to work with ready-to-use job aids and templates, including media strategy checklists, reporting forms and more.

Fees

  • [2] days - $1,995 Non Members
  • [2] days - $1,795 AMA Members
  • [2] days - $1,537 GSA

Credits

1.2 CEU

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Classroom Schedule

We have 6 scheduled sessions located nationwide starting between 11/16/2009 - 7/15/2010

Date Location Duration Attendees  
Nov 16, 2009 - Nov 17, 2009 Atlanta, GA 2 Days
Dec 10, 2009 - Dec 11, 2009 New York, NY 2 Days
Feb 18, 2010 - Feb 19, 2010 Washington DC/Arlington VA, DC 2 Days
Apr 26, 2010 - Apr 27, 2010 New York, NY 2 Days
May 17, 2010 - May 18, 2010 Chicago, IL 2 Days
Jul 15, 2010 - Jul 16, 2010 Arlington, VA 2 Days
Registering more than 4  people, please call 1-877-566-9441.

How You Will Benefit

  • Migrate traditional marketing activities to your online marketing
  • Become familiar with the components of online communications programs
  • Monitor the Web for “buzz” about your brand
  • Implement and measure search engine optimization and paid search techniques
  • Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
  • Generate interest and buy-in from senior executives and other organizational stakeholders

What You Will Cover

Integrating Online Marketing into the Overall Marketing Mix
  • Brand building and awareness over the Web
  • Online market research: what works, what doesn’t and how to adjust quickly
  • Identifying online communities where your customers congregate
  • Discovering likes and dislikes of your customers to refine your product offerings
  • Using word of mouth, word of Web and buzz marketing
  • Lead generation/affiliate marketing—the automated referral network

Best practice spotlight: McDonald’s: How McDonald’s integrated an existing offline campaign into an online campaign

Social Networks and Successful Online Community Programs

  • Creating a Web friendly, open and transparent company
  • “Tell me don’t sell me,” the informational vs. promotional rules of the road
  • Using targeted marketing within social networks
  • Defending and assuring accurate representation of your product online

Best practice spotlight: Toyota Motors—Setting up a social network and online community program

Effective Online Marketing Communications Programs

  • Working with and leveraging bloggers
  • Setting up your corporate marketing blog and getting it noticed
  • Using RSS feeds to generate traffic
  • Disseminating online marketing intelligence throughout your organization
  • Elements of a successful podcasting strategy
  • Publicizing videos and getting them to “go viral”

Best practice spotlight: National Geographic Channel—Using multiple online marketing communications vehicles

Search Engine Marketing—Optimize and Advertise

  • Key factors of search
  • The leaders in paid search
  • Tools and key players for SEO and SEM automation

Best practice spotlight: Replacements Limited—Using search to drive a successful marketing strategy and build a business

Online Marketing Measurement and Metrics

  • Measuring what matters: online sales, Web visitation, time on site, lead capture, participation and interactivity
  • Leveraging online ratings networks
  • List of online marketing analytics software providers
  • The engagement scorecard: How well are you engaging your customer, building the brand and increasing sales?

Best practice spotlight: Tommy Hilfiger—How Web analytics drove an online merchandizing strategy

Extended Seminar Outline

Who Should Attend

This seminar is designed for marketing professionals at every level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.

Special Feature

Extras From AMA

All attendees receive a FREE copy of Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty, by Leland Harden and Bob Heyman.

This seminar features Web 2.0 technologies.

 
 
 

On-Site Learning

This seminar is available for On-Site delivery.

To find out how your organization can take advantage of this benefit, call our toll-free number,
1-877-566-9441 or contact a representative.


 

About Marketing

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AMA PDF Course Packet
The PDF Course Packet includes Curriculum and other information that can help convince your manager of the value.
 

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Save up to 25% on Selected AMA Seminars

Now you can attend selected sessions of some of AMA’s most popular seminars at big savings. Save $500 or more with these special “Last Minute Seating” opportunities. Review the attached list and register today. Space is limited and seats are filling up fast.


Lock in More Value for Your Training Dollars with AMA’s Seminar Savings Pass

Three seminars in six months for $4,995.

Share the learning and save up to 32% . For only $4,995, as many as three different people can benefit from one pass in a six-month period. This pass is applicable to all U.S. seminars with a member price of $2,195 or less, or nonmember price of $2,445 or less. This is a call in offer only.

For additional questions or to make a purchase, call your AMA account representative or 1-877-566-9441. Mention code LA3Y.

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*Terms: This offer is applicable to all US seminars with a member price of $2,195 or less, or nonmember price of $2,445 or less. Attendance must be completed within six months of purchase date. Past purchases and other promotional offers are excluded. Prices are subject to change without notice. 


AMA's ANNUAL PASS—one year, one price, UNLIMITED training

For just $3,995, you have the freedom to attend an unlimited number of AMA seminars for one full year. This is a great opportunity to sharpen your skills in more than one area so you can make a bigger contribution and build a better future . Call 1-877-566-9441 to take advantage of this special offer.  Mention code LCGN. 

AMA’s Annual Pass is the perfect way to get from where you are now to where you want to be.

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Terms and Conditions:
This offer is applicable to all U.S. seminars with a member price of $2,195 or less and nonmember price of $2,445 or less, except for virtual seminars and Webinars.  Payment must be received prior to attending the first seminar. The pass expires one year from date of purchase.  All seminar attendance must occur within this time frame.  Past purchases and other promotional offers are excluded.  Prices are subject to change without notice.  Annual Passes are personal to the purchaser and may not be sold, transferred, or assigned in any manner.  Annual Passes may only be used by the person designated on the pass for the time period specified.  Annual Passes are not for commercial use.


Register for Any Session...and BRING A FRIEND for 20% OFF

...or bring your boss, colleague, team member or direct report. Anyone registering for any AMA seminar that takes place between now and December 31, 2009, can bring a companion to that session for 20% off the nonmember price. Or you can share the savings with a 10% discount per person: Savings range from $300 to $1,000 and more. Call 1-877-566-9441 for full details.


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Individual Membership in AMA is now available through "TrainAmerica" for only $175 for the first year. Click here to register online or call 1-877-566-9441. Be sure to use priority code XIETA.

Individual members get preferred pricing on all AMA seminars, conferences, and events. Individual Members also receive MWorld, the quarterly AMA journal, as well as monthly print and e-newsletters, and can participate in special AMA research surveys and receive invitations to attend Current Issues Briefings at AMA Conference Centers.

Take advantage of this special Website membership price now. Register online now or call 1-877-566-9441 and use priority code XIETA.


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Order just five or more copies of the same title of any AMA book and you will save 40% off the cover price. Decide what skills you want to improve in your staff in order to ensure your company will achieve its budget and strategic objectives—and then find the books that will inspire your company's success! For your discount simply e-mail specialsls@amanet.org or call 212-903-8316.

 

 

 

 

 

 

 

 

 

 

Seminar Savings Pass

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Three Seminars for $4,995

Making your training dollars go further by sending as many as three people to AMA seminars in a six-month period. This offer is applicable to all U.S. seminars with a member price of $2,195 or less, or nonmember price of $2,445 or less. Past purchases and other promotional offers are excluded. Prices are subject to change without notice.

Share the learning and save up to 32%. Call 1-877-566-9441 and mention code LA3Y for additional questions and to register.

 

 

 

 

 

 

 

 

 

 

Payment Options

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AMA provides two online payment options for your convenience:

Charge my credit card: You can bill the seminar to a corporate or personal credit card.

Invoice me: AMA will send a bill directly to you or your company. Please note that some companies may require a purchase order be completed before they process an invoice.

Please call us at 1-877-566-9441 should you have any questions regarding our payment options.

 

 

 

 

 

 

 

 

 

 

Faculty Info

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AMA Faculty—the AMA Advantage

AMA seminars are led by senior executives, managers, authors, educators, consultants, course developers. And even CEOs!

AMA is distinguished by the quality of its faculty—men and women who are not just skilled platform speakers but industry experts who have achieved success in the corporate world. They are top business practitioners who have been in the trenches—and who bring their distinctive insights, practical experience and illuminating personal anecdotes to every AMA seminar session they lead.

Each of our course leaders has been selected from a pool of top candidates, has undergone rigorous AMA training and is periodically evaluated by AMA practice leaders. All bring with them many years of expertise...plus fresh new ideas and perspectives.

Our seminar leaders add value to every course not only through their practical, action-oriented presentations—but also through the expert advice they offer and the opportunities throughout the seminar session for the one-on-one mentoring critical to effective learning.

The AMA faculty...is the AMA advantage!

 

 

 

 

 

 

 

 

 

 

Seminar Hours

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Seminar Hours and Attire

Q: What time does my seminar begin and end?

A: On the first morning, please arrive at 8:30 am to pick up your registration packet and room assignment. Seminars begin at 9:00 am and end at 5:00 pm, except on the last day. On the last day, seminars that run the full day begin at 9:00 am and end at 4:30 pm. Seminars that conclude with half day sessions end at 12:00 pm.

Q: What should I wear?

A: Casual business attire is appropriate. Note: room temperatures may vary so you may want to dress in layers. Travel and Accommodations

Q: Can AMA help me make travel arrangements?

A: AMA partners with leading travel organizations to offer participants special discounts when attending AMA seminars. Car Rentals - Hertz offers American Management Association members and course participants discounts at participating locations in the U.S. and around the world. Your CDP# 1215377 is the key. Visit www.hertz.com for reservations on-line, or, if you prefer, you may call the Members Only Reservations Line at 1-800-654-2200 or call your travel agent. Hotels - Preferred pricing is available at hotels close to all seminar venues. Visit our travel page or call 1-877-566-9441 for information.

Q: Can AMA help me make hotel reservations?

A: AMA does not arrange hotel accommodations. However, AMA has negotiated with certain hotels in some locations to hold a block of rooms for seminar participants for up to three weeks prior to your seminar start date. Look on your registration confirmation letter for a phone number for one of these hotels. When you call the hotel, mention you are an AMA seminar attendee to secure preferred rates, if available. We recommend you make your reservations early.

 

 

 

 

 

 

 

 

 

 

Travel Accomodations

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Q: Can AMA help me make travel arrangements?

A: AMA partners with leading travel organizations to offer participants special discounts when attending AMA seminars. Car Rentals - Hertz offers American Management Association members and course participants discounts at participating locations in the U.S. and around the world. Your CDP# 1215377 is the key. Visit www.hertz.com for reservations on-line, or, if you prefer, you may call the Members Only Reservations Line at 1-800-654-2200 or call your travel agent. Hotels - Preferred pricing is available at hotels close to all seminar venues. Visit our travel page or call 1-877-566-9441 for information.

Q: Can AMA help me make hotel reservations?

A: AMA does not arrange hotel accommodations. However, AMA has negotiated with certain hotels in some locations to hold a block of rooms for seminar participants for up to three weeks prior to your seminar start date. Look on your registration confirmation letter for a phone number for one of these hotels. When you call the hotel, mention you are an AMA seminar attendee to secure preferred rates, if available. We recommend you make your reservations early.

 

 

 

 

 

 

 

 

 

 

Cancellation Policy

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Transfer, Cancellation and Refund Policy

Q: What if I register for a seminar, but then can't attend?

A: You may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your seminar. If you provide AMA with less than three weeks' notice, or fail to attend, you will be liable for the entire seminar fee. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Therefore, please call us at 1-877-566-9441.

Q: What can I do if I'm not satisfied with a seminar that I attended?

A: At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee. Please call 1-877-566-9441.

 

 

 

 

 

 

 

 

 

 

Federal Government

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Q: Do federal government employees receive GSA pricing in seminars?
A:
Yes, federal government employees are eligible for special GSA pricing for many seminars. Call 1-877-566-9441 or visit our Government Services site for more information.

 

 

 

 

 

 

 

 

 

 

The Virtual Seminar Experience

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